UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                 FORM 10-Q

 X  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
--- OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended    September 29, 2001

                                       OR
    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
--- OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from            to
                               ----------    ----------
Commission File No.     0-14800


                              X-RITE, INCORPORATED
             (Exact name of registrant as specified in its charter)

             Michigan                             38-1737300
 (State or other jurisdiction of      (IRS Employer Identification No.)
  incorporation or organization)

       3100 44th Street, SW, Grandville, Michigan             49418
        (Address of principal executive offices)            (Zip Code)

                             (616) 534-7663
              (Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports)  and  (2)  has  been  subject  to such  filing
requirements for the past 90 days.

Yes  X         No
    ---           ---

The number of shares  outstanding of registrant's  common stock,  par value $.10
per share, at November 1, 2001 was 21,299,597 shares.

                                                       Exhibit Index on page 17.


PART I.  FINANCIAL INFORMATION

Item 1.  Financial Statements


X-RITE, INCORPORATED AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS
(in thousands)

                                             September 29,  December 30,
                                                 2001           2000
                                             ------------   -----------
                                              (Unaudited)
ASSETS

CURRENT ASSETS:
                                                        
  Cash and cash equivalents                     $  7,486      $ 18,595
  Short-term investments                          18,706        12,469
  Accounts receivable, less allowances of
    $1,317 in 2001 and $1,149 in 2000             13,640        19,463
  Inventories                                     15,721        15,800
  Deferred taxes                                   3,011         6,503
  Prepaid expenses and other current assets        7,072         1,427
                                                --------      --------
      Total current assets                        65,636        74,257


PROPERTY AND EQUIPMENT, at cost                   50,698        46,912
  Less accumulated depreciation                  (27,964)      (25,046)
                                                --------      --------
                                                  22,734        21,866

OTHER ASSETS:
  Cash surrender values - founders policies       12,932         9,918
  Costs in excess of net assets acquired           9,850        10,604
  Other investments                                8,635         4,610
  Other noncurrent assets                          4,241         4,428
                                                --------      --------
                                                  35,658        29,560
                                                --------      --------

                                                $124,028      $125,683
                                                ========      ========


See accompanying notes to condensed consolidated financial statements.

X-RITE, INCORPORATED AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS--Continued
(in thousands)

                                             September 29,  December 30,
                                                 2001           2000
                                             ------------   -----------
                                              (Unaudited)
LIABILITIES AND SHAREHOLDERS' INVESTMENT

CURRENT LIABILITIES:
                                                        
  Accounts payable                              $  1,960      $  2,456
  Accrued liabilities--
    Payroll and employee benefits                  1,891         2,603
    Income taxes                                     -           5,063
    Other accrued liabilities                      3,449         2,423
                                                --------      --------
      Total current liabilities                    7,300        12,545


TEMPORARY SHAREHOLDERS' INVESTMENT:
  Value of shares subject to redemption
    agreements; 4,540,000 shares issued
    and outstanding in 2001 and 2000              45,400        45,400


PERMANENT SHAREHOLDERS' INVESTMENT:
  Common stock                                     1,693         1,680
  Additional paid-in capital                       7,001         5,993
  Retained earnings                               64,621        61,639
  Accumulated other comprehensive loss            (1,547)       (1,574)
  Stock conversion program                          (440)          -
                                                --------      --------
                                                  71,328        67,738
                                                --------      --------

                                                $124,028      $125,683
                                                ========      ========


See accompanying notes to condensed consolidated financial statements.

X-RITE, INCORPORATED AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF INCOME (UNAUDITED)
(in thousands except per share data)



                                        Three Months Ended            Nine Months Ended
                                    September 29, September 30,   September 29, September 30,
                                        2001          2000            2001          2000
                                    ------------  ------------    ------------  ------------
                                                                        
Net sales                               $21,739       $23,087         $71,528       $75,453
Cost of sales                             8,160         8,468          26,238        26,955
                                        -------       -------         -------       -------
  Gross profit                           13,579        14,619          45,290        48,498

Operating expenses:
  Selling & marketing                     5,871         5,055          17,603        16,077
  General & administrative                4,218         4,004          11,358        10,939
  Research, development &
    engineering                           3,827         2,624          11,895         8,072
  Restructuring charges                     862           -               862           -
                                        -------       -------         -------       -------
                                         14,778        11,683          41,718        35,088
                                        -------       -------         -------       -------

  Operating income (loss)                (1,199)        2,936           3,572        13,410

Other income (expense)                      245           (59)          1,016           543
                                        -------       -------         -------       -------
  Income (loss) before
    income taxes                           (954)        2,877           4,588        13,953

Income taxes                             (1,358)        1,014             -           4,918
                                        -------       -------         -------       -------

  NET INCOME                            $   404       $ 1,863         $ 4,588       $ 9,035
                                        =======       =======         =======       =======

Earnings per share:

  Basic                                    $.02          $.09            $.21          $.43
                                           ====          ====            ====          ====
  Diluted                                  $.02          $.09            $.21          $.43
                                           ====          ====            ====          ====

Cash dividends per share                  $.025         $.025           $.075         $.075
                                          =====         =====           =====         =====


See accompanying notes to condensed consolidated financial statements.

X-RITE, INCORPORATED AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
(in thousands)

                                                    Nine Months Ended
                                              September 29,   September 30,
                                                  2001            2000
                                              ------------    ------------
                                                            
CASH FLOWS FROM OPERATING ACTIVITIES              $ 7,934         $13,842

CASH FLOWS FROM INVESTING ACTIVITIES:
  Proceeds from sales of investments               10,620           6,000
  Proceeds from maturities of investments             530           1,446
  Purchases of investments                        (17,525)         (4,342)
  Capital expenditures                             (4,000)         (2,859)
  Acquisitions, net of cash                           -            (4,489)
  Purchases of other assets                        (1,143)         (1,206)
  Increase in other investments                    (4,025)            -
  Increase in cash value of life insurance         (3,014)         (3,488)
  Other investing activities                           51              44
                                                  -------         -------
    Net cash and cash equivalents
      used for investing activities               (18,506)         (8,894)

CASH FLOWS FROM FINANCING ACTIVITIES:
  Dividends paid                                   (1,605)         (1,597)
  Issuance of common stock                            549             413
  Repurchase of common stock                          (54)            -
  Other financing activities                          -             1,015
                                                  -------         -------
    Net cash and cash equivalents
      used for financing activities                (1,110)           (169)

EFFECT OF EXCHANGE RATE CHANGES ON CASH
  AND CASH EQUIVALENTS                                573          (1,565)
                                                  -------         -------
NET INCREASE (DECREASE)IN CASH
  AND CASH EQUIVALENTS                            (11,109)          3,214

CASH AND CASH EQUIVALENTS AT BEGINNING
  OF YEAR                                          18,595           6,898
                                                  -------         -------

CASH AND CASH EQUIVALENTS AT END OF QUARTER       $ 7,486         $10,112
                                                  =======         =======


See accompanying notes to condensed consolidated financial statements.

X-RITE, INCORPORATED AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)


NOTE 1--BASIS OF PRESENTATION

The  condensed  consolidated  financial  statements  included  herein  have been
prepared by X-Rite  Incorporated  ("X-Rite" or the  "Company"),  without  audit,
pursuant to the rules and regulations of the Securities and Exchange Commission.
Certain  information  and footnote  disclosures  normally  included in financial
statements prepared in accordance with accounting  principles generally accepted
in the United States have been  condensed or omitted  pursuant to such rules and
regulations,  although the Company believes that the disclosures are adequate to
make the  information  presented  not  misleading.  It is  suggested  that these
condensed  consolidated  financial  statements be read in  conjunction  with the
consolidated  financial  statements and notes thereto  included in X-Rite's 2000
annual report on Form 10-K.

In the opinion of management,  the accompanying unaudited condensed consolidated
financial  statements  contain all  adjustments  necessary to present fairly the
financial  position of the Company as of  September  29, 2001 and the results of
its  operations  and its cash flows for the three and nine month  periods  ended
September 29, 2001 and September 30, 2000. All such  adjustments are of a normal
and recurring  nature.  Certain prior year information has been  reclassified to
conform to the current year presentation.


NOTE 2--SHORT-TERM INVESTMENTS

The Company  classifies all of its short-term  investments as available for sale
securities.  Such  short-term  investments  consist  primarily of United  States
federal  agency  securities,  state  and  municipal  securities,  mutual  funds,
corporate  bonds and  preferred  stocks,  which are stated at market  value with
unrealized  gains and losses on such  securities  reflected  net of tax as other
comprehensive  income  (loss) in permanent  shareholders'  investment.  Realized
gains and losses are  included in earnings  and are derived  using the  specific
identification  method for  determining  the cost of the  securities.  It is the
Company's  intent to maintain a liquid portfolio to take advantage of investment
opportunities; therefore, all securities are considered to be available-for-sale
and are classified as current assets.

X-RITE, INCORPORATED AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED), continued


NOTE 2--SHORT-TERM INVESTMENTS--continued

The carrying value of the Company's investments were as follows (in thousands):

                                    September 29, 2001    December 30, 2000
                                                Market               Market
                                      Cost      Value       Cost     Value
                                    -------    -------    -------   -------
Investments:
                                                        
  U.S. federal agency obligations   $ 3,770    $ 3,794    $ 1,000   $   979
  State and municipal securities     11,080     11,080      7,616     7,615
  Mutual funds                        1,530      1,054      1,530     1,361
  Corporate bonds                     1,520      1,528      1,680     1,611
  Preferred stocks                    1,417      1,250      1,117       903
                                    -------    -------    -------   -------
                                     19,317     18,706     12,943    12,469
Unrealized losses                      (611)       -         (474)      -
                                    -------    -------    -------   -------
  Totals                            $18,706    $18,706    $12,469   $12,469
                                    =======    =======    =======   =======


Maturities of short-term  investments  at September 29, 2001 were as follows (in
thousands):

                                                           Market
                                                 Cost      Value
                                               -------    -------
                                                    
Due within one year                            $   200    $   200
Due after one year through five years            2,871      2,891
Due after five years                            12,800     12,811
No set maturity                                  3,446      2,804
                                               -------    -------
                                               $19,317    $18,706
                                               =======    =======


X-RITE, INCORPORATED AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED), continued


NOTE 3--INVENTORIES

Inventories consisted of the following (in thousands):

                                      September 30,     December 30,
                                          2001              2000
                                      ------------      -----------
                                                    
     Raw materials                       $ 6,157          $ 7,024
     Work in process                       6,063            4,903
     Finished goods                        3,501            3,873
                                         -------          -------
                                         $15,721          $15,800
                                         =======          =======


NOTE 4--INVESTMENTS CARRIED AT COST

Included  in other  investments  at  September  29, 2001 and  December  30, 2000
respectively,  was $8.6 and $4.6  million  related  to  investments  made by the
Company's  strategic venture capital group, XR Ventures,  LLC. The Company funds
acquisitions  made by XR Ventures,  LLC and in exchange  receives its investment
back in full  before any  distributions  are made.  Each  individual  investment
represents  less  than  20%  of  the  outstanding  voting  common  stock  of the
respective  investee.  Because  the  Company is unable to  exercise  significant
influence over the operating and financial policies of each respective investee,
the investments have been recorded at cost. The Company  periodically  evaluates
the carrying  value of each  investment  to determine  whether a decline in fair
value below the respective cost has occurred. If the decline is determined to be
other than  temporary,  the carrying  value is adjusted to the then current fair
value  as the new cost  basis  and a loss is  recognized.  No such  write  downs
occurred in 2001 or 2000.


NOTE 5--GOODWILL AND OTHER INTANGIBLE ASSETS

In July 2001 the  Financial  Accounting  Standards  Board  issued  Statement  of
Financial  Standards No.142 "Goodwill and Other Intangible Assets" ("SFAS 142").
This  statement  changes the  accounting  and  reporting  for goodwill and other
intangible assets.  Upon adoption of this statement,  goodwill will no longer be
amortized,  however,  tests for impairment will be performed  annually or when a
triggering event occurs. This statement will apply to assets acquired after June
30, 2001, and existing goodwill and other intangible assets upon the adoption of
SFAS 142, in fiscal 2002.  Pretax  amortization  of goodwill for the nine months
ended September 29, 2001, was $.6 million.  The Company is evaluating the effect
of SFAS 142 on the consolidated financial statements.

X-RITE, INCORPORATED AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED), continued


NOTE 6--EARNINGS PER SHARE

Basic  earnings  per share  ("EPS") is computed  by  dividing  net income by the
weighted-average  number of common shares  outstanding in each quarter.  Diluted
EPS is computed by dividing net income by the weighted-average  number of common
shares  outstanding  plus all shares that would have been  outstanding  if every
potentially dilutive common share had been issued.

The following  table  reconciles  the numerators  and  denominators  used in the
calculations  of  basic  and  diluted  EPS  for  each  period  presented  in the
accompanying financial statements:

                              Three Months Ended       Nine Months Ended
                             Sept. 29,   Sept. 30,    Sept. 29,   Sept. 30,
                               2001        2000         2001        2000
                            ----------  ----------   ----------  ----------
                                                      
Numerators:
 Net income numerators
  (in thousands) for both
  basic and diluted EPS           $404      $1,863       $4,588      $9,035
                                  ====      ======       ======      ======
Denominators:
  Denominators for basic
   EPS; weighted average
   common shares
   outstanding              21,477,515  21,327,051   21,414,205  21,116,844
  Potentially
   dilutive shares-
    Shares subject to
     redemption agreements     357,931      78,009      311,766      31,929
    Stock options               73,751      60,583       54,758      50,358
                            ----------  ----------   ----------  ----------
    Denominators for
     diluted EPS            21,909,197  21,465,643   21,780,729  21,199,131
                            ==========  ==========   ==========  ==========


Certain shares  subject to redemption  agreements  (see Note 8) were  considered
dilutive. Certain exercisable stock options were not included in the calculation
of diluted EPS because option prices were greater than the average market prices
for the  periods  presented.  The number of stock  options  not  included in the
calculation  of diluted EPS and the range of exercise  prices was  1,065,800 and
$10.13 - $19.50 in 2001, and 967,500 and $10.13 - $19.52 in 2000.

X-RITE, INCORPORATED AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED), continued


NOTE 7--COMPREHENSIVE INCOME

Comprehensive  income  consisted  of net income,  foreign  currency  translation
adjustments  and  unrealized  losses on  short-term  investments.  Comprehensive
income was $781,000 and $4,615,000  for the three and  nine-month  periods ended
September 29, 2001;  and  $1,381,000 and $8,089,000 for the three and nine-month
periods ended September 30, 2000.


NOTE 8--VALUE OF SHARES SUBJECT TO REDEMPTION AGREEMENTS

In  January  of 1998 the  Company  entered  into  agreements  with its  founding
shareholders for the future  repurchase of 4.54 million shares, or 21.3 percent,
of the Company's outstanding stock. The stock purchases will occur following the
later of the death of each  founder and his spouse.  The cost of the  repurchase
agreements  will be funded by proceeds from life insurance  policies the Company
has  purchased  on the  lives of  certain  of these  individuals.  The price the
Company  will pay the  founders'  estates  for these  shares  will  reflect a 10
percent  discount  from the average  closing  price for the ninety  trading days
preceding the later death of the founder and his spouse.  The  discounted  price
may not be less than $10 per share or more than $25 per share.

The shares subject to the agreements have been reclassified on the balance sheet
to  a  temporary  equity  account.   The  reclassification  of  $45,400,000  was
determined by multiplying the applicable shares by the minimum  redemption price
of $10,  since the average  closing price of the Company's  common stock,  after
applying  the 10  percent  discount,  for  the  ninety  trading  days  preceding
September 29, 2001 was less than $10.


NOTE 9--RESTRUCTURING CHARGES

In September  2001,  the Company  recorded a $862,000  pretax charge  related to
workforce reductions.  This charge has been classified separately as a component
of  Operating  Earnings  under  the  caption  of  "Restructuring   Charges"  and
represents   costs   associated   with  non  voluntary   termination   benefits.
Approximately sixty positions will be eliminated  worldwide as a result of these
actions.  Benefits will begin to be paid in the fourth quarter of 2001 therefore
all of the recorded charges remain in accrued liabilities at September 29, 2001.

Item 2.  Management's Discussion and Analysis of Financial
         Condition and Results of Operations

The following is  management's  discussion  and analysis of certain  significant
factors that affected the Company's  financial condition and earnings during the
periods included in the condensed consolidated financial statements.

RESULTS OF OPERATIONS

Net Sales:
Net sales  declined for both the second  quarter and year to date as compared to
2000. Year to date sales were $71.5 million,  compared to $75.4 million in 2000,
a decrease of 5.2 percent.  Third  quarter sales of $21.7 million was a decrease
of 5.8 percent as compared to the third quarter of 2000. The lower sales volumes
are being driven primarily by weakness in the Coatings markets. Softness in both
the  retail and  automotive  lines in North  America  have  caused  this unit to
experience a 23.5 percent  decrease in sales on a year to date basis as compared
to 2000.  Printing and Imaging  sales were also  sluggish in the third  quarter,
decreasing  14.5 percent over 2000. On a year to date basis Printing and Imaging
is down 4.5 percent as compared to 2000.  Labsphere  sales have remained  steady
for the  quarter,  and have  increased  12.1  percent  for the year  over  2000.
Significant  declines in capital goods spending has impacted the Company's North
American  sales which are down by 12.0  percent  over 2000.  Markets  outside of
North  America  continue to grow for the Company but at a slower pace than prior
years.  Sales in Europe are up 4.2 percent over 2000,  while in the Asia Pacific
region sales have  increased  13.5 percent.  Sales from the coherix and Optronik
businesses  which were acquired in the third  quarter of 2000 (see  Acquisitions
and Investments) had a nominal impact on sales in 2001.


Cost of Sales and Gross Profit:
Gross profit  margins  decreased  between the periods being  reported.  In 2001,
gross profit  margins were 62.5 percent for the for the quarter and 63.3 percent
year to date, compared to 63.3 percent for the quarter 64.3 percent year to date
in 2000.  Decreased  sales volumes and changes in product mix were the principal
factors in the declines.


Operating Expenses:
Selling and marketing  expenses increased 9.5 percent and 16.1 percent on a year
to date and quarterly basis  respectively.  These increases were attributable to
expenses  incurred in the coherix and Optronik  businesses  which were  acquired
late in the third quarter of 2000,  expanded sales and marketing efforts outside
of North America and sales and marketing  costs  associated  with the rollout of
the ShadeVision  product. New offices have been opened in China and Italy during
2001.

Item 2.  Management's Discussion and Analysis of Financial
         Condition and Results of Operations, continued

RESULTS OF OPERATIONS, continued

General and administrative ("G&A") expenses have increased 3.8 percent on a year
to date basis as compared to 2000.  On a quarterly  basis,  the third quarter of
2001 was 5.3 percent higher than 2000.  Expenses associated with the integration
of the  coherix,  Optronik  and XR  Ventures  units  as  well  as the  costs  of
establishing new offices were the primary drivers behind the yearly increase.

Research,  development  and engineering  (RD&E)  expenses  continued to increase
significantly  in the  third  quarter  of  2001.  On a year to date  basis  RD&E
expenses were approximately  $11.9 million,  compared to $8.1 million in 2000, a
47.4 percent increase. The quarter over quarter comparison between 2001 and 2000
had a slightly higher increase of 45.8 percent.  The increases can be attributed
to the effect of the Optronik and coherix  acquisitions  and  investments in new
product development.

The Company's  new product  development  efforts have focused  recently on shape
measurement and  applications  for medical,  fiber optic and the  telecommunicat
ions industries.  These efforts have begun to be rewarded with the well received
introduction   of  X-Rite's   ShadeVision   dental  color  matching  system  and
Labsphere's  Vertical Cavity Surface Emitting Laser  (VCSEL)Wafer  Probe and LED
Wafer Probe Systems.  We recognize  many needs for new and creative  measurement
solutions  in  these   industries  and  intend  to  continue  to  emphasize  our
development efforts in this direction.

In September 2001, the Company announced a workforce reduction plan and recorded
a $862,000  pretax  charge.  This  charge has been  classified  separately  as a
component of Operating Earnings under the caption of "Restructuring Charges" and
represents  costs  associated  with  non  voluntary   termination  benefits  for
approximately sixty positions  worldwide.  Benefits will begin to be paid in the
fourth quarter of 2001  therefore all of the recorded  charges remain in accrued
liabilities at September 29, 2001.

Other Income:
Other  income  consists of  investment  income and gains and losses from foreign
exchange.

Income Taxes:
The  provision  for income taxes  reflected  effective tax rates of 0.0 and 35.3
percent for 2001 and 2000  respectively,  compared to the U.S. statutory rate of
35 percent. The 2001 rate has and will continue to benefit from the execution of
certain international tax strategies.

Net Income:
The Company recorded net income of $404,000 for the three months ended September
29, 2001  compared  to  $1,863,000  in the same  period of 2000.  On a per share
basis, third quarter net income,  diluted,  was $.02 in 2001 compared to $.09 in
2000. For the first nine months of 2001, net income was $4,588,000,  or $.21 per
share diluted,  compared to  $9,035,000,  or $.43 per share in 2000. The average
number of common and common equivalent shares outstanding was higher in 2001 due
to an increase in the dilutive effect of shares subject to redemption.

Item 2.  Management's Discussion and Analysis of Results
         of Operations and Financial Condition, continued


FINANCIAL CONDITION AND LIQUIDITY

Cash flow from operations during the first nine months of 2001 was $7.9 million.
Net income was the largest component of cash provided by operations. Included in
net income are certain recurring  accounting charges that do not require the use
of cash. The largest non-cash  accounting  charges,  which totaled $4.6 million,
were depreciation and amortization.

Following short-term  investment  transactions,  the most significant  investing
activity  during the first nine months of 2001 was the payment of life insurance
premiums  in  connection  with  agreements  the  Company  entered  into with its
founding  shareholders for the future redemption of 4.54 million shares, or 21.3
percent,  of the Company's  outstanding  stock. The stock redemptions will occur
following the later of the death of each founder and his spouse. The cost of the
redemption  agreements  will be funded by proceeds from life insurance  policies
the Company has purchased on the lives of certain of these  individuals.  Of the
$4.3 million of premiums  paid in 2001  approximately  $3.0 million  represented
cash  surrender  value  and has  been  recorded  as a  noncurrent  asset  on the
Company's balance sheet.

Subsequent to the end of the third quarter 2001, the Company was notified of the
death of one of its founders whose shares are included in the redemption program
noted  above.  Under the terms of the  agreement,  the Company  will  repurchase
1,120,000  shares of stock at 10.00 per share or  $11,200,000.  The most  likely
sources of funding are the Company's cash and short term  investment  portfolio.
It is expected that this transaction will be completed during the fourth quarter
of 2001.

Capital  expenditures  in the first nine months of 2001 totaled $4.0 million and
consisted  primarily of building  improvements,  machinery  and  equipment.  The
Company  currently  anticipates  capital  expenditures for the remainder of 2001
will be approximately $.45 million.

Dividends  of $1.6  million were paid during the first nine months of 2001 which
is equal to an annual rate of 10 cents per share. The Board of Directors intends
to continue paying dividends at this rate in the foreseeable future.

Management  believes that X-Rite's current cash and  investments,  combined with
expected  cash  flows from  future  operations  and the  Company's  $20  million
revolving  credit  agreement,  will  be  sufficient  to  finance  the  Company's
operations,   life  insurance   premiums,   shareholder   redemptions,   capital
expenditures and dividends for the foreseeable  future.  In the event more funds
are required,  additional short or long-term borrowing arrangements are the most
likely alternatives for meeting liquidity and capital resource needs.

Item 2.  Management's Discussion and Analysis of Results
         of Operations and Financial Condition, continued


ACQUISITIONS AND INVESTMENTS

In 2000, the Company purchased substantially all of the assets of Optronik GmbH.
Based in Berlin,  Germany,  Optronik  is a leading  provider  of color and light
measurement instrumentation and software. Focused primarily on on-line color and
light  measurement  for  web-based   processes,   its  non-contact   measurement
technologies  are an  extension  of X-Rite' s current  capabilities.  The Berlin
location  gives  X-Rite  its  first  research,   development  and  manufacturing
capabilities in Europe.

Also during 2000, the Company  purchased  substantially all of the assets of the
HoloVision  Products  Group of  Veridian-ERIM  International.  These assets were
purchased  by a newly formed  subsidiary  of X-Rite  named  coherix  Corporation
(formerly known as HoloVision  Acquisition Company). The products of coherix use
tunable laser technology to accurately map the surface of physical objects for a
variety of industrial applications.  Currently the technology is used to provide
non-contact measurement  applications requiring a three dimensional perspective.
The  measurement of shape  complements the  traditional  X-Rite  technologies of
color and light  measurement.  The  ability  to  provide  high  resolution,  non
contact,  spatial  measurement  will elevate  X-Rite's  exposure to many dynamic
markets, such as electronic  components,  micromachines,  telecommunications and
biomedicine.  coherix  is  located  in Ann  Arbor,  Michigan,  but will  also be
conducting research, development and manufacturing at the X-Rite headquarters in
Grandville, Michigan.

XR  Ventures,  LLC is a  strategic  venture  capital  group  formed  in 2000 and
majority  owned by X-Rite.  Its mission is to find,  direct and manage  X-Rite's
holdings in start up companies  in high  technology  fields.  The members in the
group  include  Dr.  Peter M.  Banks  and Mr.  James A.  Knister.  Both have had
extensive  careers as executives in technology  companies.  In addition to their
roles  with XR  Ventures,  both  serve on the  Board  of  Directors  of  X-Rite,
Incorporated.  The venture  group seeks out, but is not  restricted to companies
with technologies that are directly related to current X-Rite  technologies,  or
technologies  that we are  interested in pursuing  including  biosensors,  micro
mechanical systems,  telecommunication  components and information technologies.
At September 29, 2001 and December 30, 2000, the fund held minority positions in
eleven and seven companies,  with total  investments of  approximately  $8.6 and
$4.6 million, respectively.

Item 2.  Management's Discussion and Analysis of Results
         of Operations and Financial Condition, continued


FORWARD-LOOKING STATEMENTS:

This  discussion and analysis of financial  condition and results of operations,
as well as other sections of our Form 10-Q, contain  forward-looking  statements
within the meaning of Section 27A of the Securities Act of 1933, as amended, and
Section  21E of the  Securities  Exchange  Act,  as  amended,  that are based on
management's  beliefs,   assumptions,   current   expectations,   estimates  and
projections about the industries it serves,  the economy,  and about the Company
itself.  Words  such  as  "anticipates,"   "believes,"  "estimates,"  "expects,"
"likely,"  "plans,"  "projects,"  "should,"  and  variations  of such  words and
similar  expressions are intended to identify such forward  looking  statements.
These  statements are not guarantees of future  performance  and involve certain
risks, uncertainties,  and assumptions that are difficult to predict with regard
to timing,  extent,  likelihood  and  degree of  occurrence.  Therefore,  actual
results  and  outcomes  may  materially  differ  from what may be  expressed  or
forecasted in such forward-looking statements. Furthermore, X-Rite, Incorporated
undertakes no obligation to update, amend or clarify forward looking statements,
whether as a result of new  information,  future  events or  otherwise.  Forward
looking  statements  include,  but  are not  limited  to  statements  concerning
liquidity,  capital  resource  needs,  tax rates,  dividends  and  potential new
products and markets.


PART II.  OTHER INFORMATION


Item 4.  Submission of Matters to a Vote of Security Holders

          None

Item 6.  Exhibits and Reports on Form 8-K

         (a) See Exhibit Index on Page 17 of this Form 10-Q report.

         (b) There were no reports on Form 8-K filed by the Registrant during
             the quarter ended September 29, 2001.

                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


                  X-RITE, INCORPORATED



                  November 14, 2001     /s/ Richard E. Cook
                                        Richard E. Cook
                                        Chief Executive Officer



                  November 14, 2001     /s/ Duane F. Kluting
                                        Duane F. Kluting
                                        Vice President and
                                        Chief Financial Officer

                              EXHIBIT INDEX
--------------------------------------------------------------------------

   3(a)   Restated Articles of Incorporation (filed as exhibit to Form
          S-18 dated April 10, 1986 (Registration No. 33-3954C) and
          incorporated herein by reference)

   3(b)   Certificate of Amendment to Restated Articles of Incorporation
          adding Article IX (filed as exhibit to Form 10-Q for the quarter
          ended June 30, 1987 (Commission File No. 0-14800) and
          incorporated herein by reference)

   3(c)   Certificate of Amendment to Restated Articles of Incorporation
          amending Article III (filed as exhibit to Form 10-K for the year
          ended December 31, 1995 (Commission File No. 0-14800) and
          incorporated herein by reference)

   3(d)   Certificate of Amendment to Restated Articles of Incorporation
          amending Article IV (filed as exhibit to Form 10-K for the year
          ended January 2, 1999 (Commission File No. 0-14800) and
          incorporated herein by reference)

   3(e)   Bylaws, as amended and restated January 20, 1998 (filed as
          exhibit to Form 10-K for the year ended January 3, 1998
          (Commission File No. 0-14800) and incorporated herein by
          reference)

   3(f)   Bylaws, as amended and restated November 18, 1999 (filed as
          exhibit to Form 10-K for the year ended January 1, 1999
          (Commission File No. 0-14800) and incorporated herein by
          reference)

   4      X-Rite, Incorporated common stock certificate specimen (filed
          as exhibit to Form 10-Q for the quarter ended June 30, 1986
          (Commission File No. 0-14800) and incorporated herein by
          reference)

    99    Notice of press release dated January 19, 2001 announcing that X-Rite,
          Incorporated will conduct a live audio web cast of its fourth quarter
          conference call on January 31, 2001 (filed as exhibit to form 8-K
          (Commission File No. 0-14800) and incorporated herein by reference)

                                  EXHIBIT INDEX
--------------------------------------------------------------------------


Material contracts or compensation plans with or relating to executive officers,
directors or related parties.

10(k)     Employment Agreement dated June 12, 2001 between the registrant
          and Michael C. Ferrara  (filed as exhibit to Form 10-Q for the
          quarter ended June 30, 2001 (Commission File No. 0-14800) and
          incorporated herein by reference)

10(l)     First Amendment to the X-Rite, Incorporated Amended and Restated
          Cash Bonus Conversion Plan dated May 24, 2001 (Commission
          File No. 0-14800)

10(m)     First Amendment to the Chairman's Agreement dated September 13,2001
          entered into between the registrant and Ted Thompson (Commission File
          No. 0-14800)

                             FIRST AMENDMENT TO THE
                              X-RITE, INCORPORATED
                 AMENDED AND RESTATED CASH BONUS CONVERSION PLAN


     THIS FIRST AMENDMENT TO THE X-RITE,  INCORPORATED AMENDED AND RESTATED CASH
BONUS  CONVERSION  PLAN (the "First  Amendment")  is made with  reference to the
following:



     A. The X-Rite,  Incorporated  Amended and  Restated  Cash Bonus  Conversion
Plan,  effective  July 19,  2000 (the  "Plan")  was  originally  adopted  by the
Company's Board of Directors on May 1, 1995, and reflects all amendments through
May 17, 2000.

     B. Under Section 9,  "Amendments,"  of the Plan, the Board of Directors may
amend the Plan  from  time to time in any  manner  the  Board  deems  advisable,
provided,  however,  that no such amendment shall adversely affect the rights of
any Participant with respect to shares issued prior to such amendment.

     C. The Board of Directors has elected to amend Section 6, "Restrictions" of
the Plan, after having  determined that the amendment shall not adversely affect
the rights of any Participant  with respect to shares issued prior to this First
Amendment.

     D.  Under  Section  3,  "Administration,"  of the Plan,  the  Committee  is
responsible  for  operation  of the Plan,  and its  interpretation  is final and
binding.

     E. The Committee has interpreted  Section 5 and Subsection 6(b) of the Plan
as provided herein and the Board of Directors desires to express its concurrence
with such interpretation.

     F. Certain capitalized terms not otherwise defined elsewhere in the text of
this First Amendment shall be as defined in the Plan.

     NOW, THEREFORE, the Plan is amended as follows:

     1.  Subsection  6(a) of the  Plan  shall be  deleted  and  replaced  in its
entirety to read as follows:

          (a) Prior to the lapse of the  restrictions  pursuant to Section  6(b)
     below: (i) such shares may not be sold, exchanged,  pledged,  hypothecated,
     or otherwise  transferred or disposed of by the Participant;  and (ii) such
     shares shall be forfeited  to the Company if the  Participant's  employment
     with the Company is terminated for any reason whatsoever.  If, however, the
     Participant is terminated by the Company  without cause,  such  Participant
     shall  be  entitled  to  receive  from  the  Company  the  amount  that the
     Participant paid for the forfeited shares,  within thirty (30) days of such
     forfeiture.  For purposes of this Plan,  termination  "without cause" shall
     mean a termination for reasons other than if the  Participant:  (i) engaged
     in  conduct  involving  dishonesty  or  fraud  or is  convicted  of a crime
     involving moral turpitude;  (ii) intentionally  engaged in conduct which is
     materially  injurious to the Company,  monetarily  or  otherwise;  or (iii)
     fails to perform assigned duties (other than any failure  resulting from an
     illness or other similar  incapacity or disability),  or to comply with the
     policies applicable to all Company employees,  after demand for performance
     or compliance is made to  Participant  which  specifically  identifies  the
     manner  in which  it is  alleged  that  Participant  has not  substantially
     performed or complied. The restrictions specified herein shall apply to any
     securities  distributed  as a  dividend  upon,  and in  respect of any such
     shares that are subject to these restrictions at the time of distribution.

     2. Section 5 of the Plan  requires  that the notice of election to exercise
the option  granted in Section 5 must be  accompanied by payment of the exercise
price in full plus any  withholding  and other  taxes  deemed  necessary  by the
Company.  Such amounts may be paid to the Company either in cash or by surrender
of Stock owned by a Participant valued at the closing sale price reported in the
Nasdaq Stock Market on the day prior to delivery to the Company for payment, or,
if such value is not available,  such other estimate of fair market value as the
Committee shall determine.

     3.Subsection 6(b) of the Plan has been and shall continue to be interpreted
such that the restrictions  referred to in the Plan will lapse within the number
of days so provided  in  Subsection  6(b) after an option to purchase  Stock has
been  granted  under  Section  5 of the  Plan.  As such,  the date on which  the
Restricted  Stock is deemed to be "issued" in Subsection 6(b) is the same day on
which an option to purchase Stock is granted under Section 5 of the Plan.

     4.In all other respects, the Plan shall continue in full force and effect.


                                 CERTIFICATION
                                  -------------

The  foregoing  Amendment to the Plan was duly adopted by the Board of Directors
of the Company on May 24, 2001.



                                X-RITE, INCORPORATED


                                By _________________________
                                   Duane Kluting
                                   Its Secretary





524977v2

                     FIRST AMENDMENT TO CHAIRMAN'S AGREEMENT

     THIS FIRST  AMENDMENT  TO A  CHAIRMAN'S  AGREEMENT  dated  July 16th,  1999
between  X-RITE,  INCORPORATED  and TED  THOMPSON  is  made  and  entered  into,
effective as of the 13th day of September, 2001 (the "Effective Date").

     In  consideration  of the mutual  promises  contained  herein,  the parties
agree:

     1.   Resignation  effective as of the Effective  Date. The Chairman  hereby
          resigns as the Chairman of the Board of Directors and as a director of
          X-Rite.

     2.   Director  Emeritus  effective as of the Effective  Date.  The Chairman
          shall become a Director Emeritus  consistent with the Bylaws of X-Rite
          in existence on the Effective Date.

     3.   Compensation.   In  lieu  of  Section  7(ii)  of  the   aforementioned
          Chairman's  Agreement,  X-Rite  shall  provide  the  benefits  to  the
          Chairman  described  in  the  Special   Post-Employment  Health  Plan,
          attached to this  Agreement and  incorporated  by this  reference.  In
          addition,  the Chairman will be provided an automobile consistent with
          X-Rite's  executive  automobile program for a period of five (5) years
          after the Effective Date.

     4.   Confirmation.  Except as  expressly  provided in this  Agreement,  the
          aforementioned  Chairman's  Agreement shall continue in full force and
          effect in accordance with its terms.

     In witness whereof,  X-Rite has caused this Agreement to be executed by its
duly authorized corporate officer and Chairman has executed this Agreement as of
the Effective Date recited above.


                                   X-RITE, INCORPORATED

                                   By: __________________________.

                                   Its: _________________________.

                                   ______________________________.
                                           Ted Thompson