October 23, 2009 at 14:27 PM EDT
Ads That Reject The Click
Is online advertising a good vehicle for reaching brand advertising goals? Judged by their actions, more and more advertisers are voting “yes.” During the past several months, we’ve observed a gradual but decisive stride from an ambivalent stance toward a full embrace of online media as a branding tool. This past week, we witnessed a Ford [...]
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