RHINEBECK, N.Y., July 12 /PRNewswire/ -- Phoenix Marketing International is now the 38th largest market research firm in the country, according to the 2006 American Marketing Association's (AMA) Honomichl 50 Report. The AMA Honimichl 50 report is the leading index of revenue and market share growth in the market research industry. In the fiscal year of 2004, Phoenix was the 50th largest market research firm on the AMA Honimichl 50 report.

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Phoenix Marketing International grew from $10 million in revenue in 2004 to $18.6 million in 2005. The company expects significant growth in fiscal 2006. "We nearly doubled revenue in 12 months based on hard work and a strategic vision to partner with the largest organizations in our vertical markets," said Allen DeCotiis, Chairman & CEO of Phoenix. "Our customers know that Phoenix delivers with innovative analytic models and products that make the application of research to business decisions seamless."

Founded in 1999, Phoenix has grown substantially through acquisition and customer retention, working with many Fortune 500 companies. Phoenix partners with the largest companies in the financial services, consumer package goods, automotive and travel, leisure & entertainment industries worldwide. In addition to its industry expertise, Phoenix has dedicated analytical groups in advertising and brand analytics, multicultural expertise and direct marketing list optimization. Phoenix offers a unique combination of industry expertise and consulting services, combining primary and syndicated marketing research expertise with database analytics and modeling proficiency. "Our substantial growth is attributed to constant research and investment in new techniques such as linking financial behavior data with customer satisfaction measures to determine the greatest return on investment for advertisers," said Martha Rea, President and Co-founder of Phoenix. "Phoenix puts its clients ahead of the curve."

The company has offices in New York, Tampa, Miami, New Jersey, Connecticut, Boston, Detroit, Delaware, and Los Angeles.

Contact: Michelle Barile

              (845) 876-8228 x310
              michelle.barile@phoenixmi.com

Phoenix Marketing International

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