Web entrepreneur John McBrayer is pleased to announce the publication of his brand-new website, www.ExoticStitches.com. Launched in May 2010, the web store was developed to provide shoppers with a premium selection of embroidery machines and supplies as well as a variety of sewing machines and essentials.

"My wife used to sew commercially and my mother was frequently involved in sewing projects during my childhood, I guess you could say the knowhow of working the needle runs in my family," McBrayer said.

At ExoticStitches.com shoppers will be delighted by a complete collection of embroidery equipment and supplies, including embroidery machines, patterns and designs as well as software and all the essential accessories such as needles and thread. Plus, an assortment of sewing equipment - from sewing machines (http://www.exoticstitches.com/sewing_machines.html) to sergers and overlocks - may also be purchased.

"In addition to our family-based knowledge, I was privileged to attend a presentation by sixth-generation embroiderer Walt Floriani who has published several books on embroidery as well as multiple software CDs, which are available for purchase on my website," McBrayer said.

To learn more about the features and functionality about each product available through ExoticStitches.com, shoppers are encouraged to visit the website's newly formulated blog, www.ExoticStitchesBlog.com. This interactive platform will also be used to discuss the differences between embroidery and sewing as well as provide helpful tips and tidbits about each.

Visit the website's frequently asked questions page to discover the details of purchasing and shipping. Feedback is welcome as McBrayer enjoys helping people find solutions to their sewing and embroidery needs, even if it means tracking down a new product.

ExoticStitches.com, where premium products are matched with professional service to create the ultimate shopping experience!

About the Company: ExoticStitches.com is owned and operated by web entrepreneur, John McBrayer.

John McBrayer www.ExoticStitches.com (225) 644-8436

iePlexus, Inc. www.iePlexus.com

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