It has been fairly amazing to watch this Yahoo "sunsetting" news over the past 48 hours. It seemed to go from a bad leak, to huge backlash, to PR disaster, to confusion, to worse PR disaster. Now Yahoo, by way of Delicious (the most prominent service being "sunset"), has responded by lashing out at all the press for the coverage of the fiasco. Danny Sullivan just did a great job of ripping them a new one for this nonsense misdirection. But the issue actually goes much deeper. Yahoo may not be killing Delicious, but they have killed something else: consumer confidence in them.