People love to take pictures of their food, especially with their mobile phones. And like all things mobile, apparently this activity started in Japan. "Most social networks have been inspired by East Asian tech trends," declares Foodspotting co-founder Soraya Darab i on this episode of Founder Stories (watch the video). At least that is where the idea for Foodspotting came from when her co-founder Alexa Andrzejewski was visiting Japan and noticed everybody snapping pics of their food with their phones. Now Foodspotting geotags those pics and lets you share them with your foodie friends. Darabi, who started out as the manager of digital partnerships and social media for the New York Times , talks about how Foodspotting got started, its mission to help "the world discover great dishes," and some of its recent traction. The company recently raised $3 million, now has more than 650,000 downloads of its iPhone app alone, launched an Android app , and its website traffic doubled in January.