Orlando, FL  10/25/2011  ( PennyPayDay )  -- Shares of apparel maker Joe's Jeans ( Nasdaq: JOEZ ) plunged recently as it swung to an unanticipated third-quarter loss. Results were slammed by a $1.62 million writedown of its jean leggings, non-denim pants, and age collection products, along with a fall in sales in its wholesale segment. Let's dive into the details.                                Total revenues dropped by 5% to $24.2 million for the quarter, resulting largely from a sales dip in the wholesale segment, with net sales down to $19.7 million from $21.3 million a year ago. That drop was partially offset by a gain in the retail segment, though, and the men's sales channel saw a robust 40% boost, helped by an increase in the company's distribution channels. Last quarter, Joe's spent more on advertising and marketing efforts to help perk up its women's business. Toward the end of Q3, it also launched the Joe's Wild Collection, which has already met with positive response. Its initial production run sold out, and more orders are being placed. Globally, however, the jeans maker is still finding it hard to gain a solid footing. Sales in its largest market, Japan, declined again this quarter. On the bright side, Joe's has expanded its product offerings and business has started to pick up in Japan as well as the rest of its international channels. Q4 orders are up from the same quarter last year. A downer for investors.. Joe's reported a loss of $0.03 per share, beating the average profit estimates of $0.02 from analysts polled by Thomson Reuters. Shares plunge by around 26% in after-hours trading on the news. In fact, Joe's investors haven't had much to smile about this year, with the stock down a staggering 63% this year. Apparel makers in general have seen a lot of volatility in their stocks this year, possibly because of the prevailing uncertainty of economic conditions that may have magnified negative market reactions. PennyPayDay Full Disclaimer Distributed by Viestly