Silhouette.com is shifting the focus back to the product with a redesign. Choosing the eyewear and finding suitable retailers is now easier than ever before.

Online PR News – 18-January-2012 – Clarity and a focus on what is most important are the key themes of the new Silhouette.com design, says Arnold Schmied, Executive Board Member Silhouette. We are sticking with a large-scale presentation of our models but focusing increasingly on services which support buyers in the selection process.

Integrated iMirror

The product overview is a top priority in the newly designed product area. An intelligent filter function helps customers identify the colours and lens shapes to suit them.

The 'Try on' feature offers the popular 'iMirror' function, directly integrated into the product overview. The handling is easy: simply take a photo using the webcam or upload a photo and position the eyewear. The realistic photograph presentation offers reassurance as to which models really suit the face. Sophisticated filter functions enable precise selection according to specific criteria.

Buyers can try out the entire Silhouette product range from the comfort of their own home. Before visiting an eye-care professional for the first time, they already have an idea of which pairs of glasses meet their expectations.

The Silhouette philosophy is to appeal to well-informed and demanding customers by offering perceptible product characteristics such as lightness and a high quality surface feel. We know that it is much easier to assess the design over the internet than the material and processing. This is why we attach great importance to the entire process and an interplay of real and virtual world: ideal information on the web in advance and then the customers enthusiasm when they have the eyewear in their hands for the first time.

Retailer search and the new Look division

Finding an eye-care professional should be as easy as possible. The retailer search on Silhouette.com has been fundamentally revised to offer an innovative map view and contact details for the identified eye-care professional, based on the users location.

The expert answers about health and look have been given a brand new appearance under the Look section: a style test helps customers select the right eyewear, star make-up artist Mary Greenwell offers style tips and 24h-Eyecare is dedicated to looking after the eyes.