April 28, 2012 at 16:10 PM EDT
The Weekly Pulse
LinkedIn launched their long awaited iPad app this week, and decided to take a new direction for their social network’s app. According to Mario Sundar, LinkedIn’s social media manager, they designed the app “for how people use the iPad: morning and night infotainment.” How do you measure the success of your brand’s social media efforts? [...]

Weekly Pulse

LinkedIn launched their long awaited iPad app this week, and decided to take a new direction for their social network’s app. According to Mario Sundar, LinkedIn’s social media manager, they designed the app “for how people use the iPad: morning and night infotainment.”

How do you measure the success of your brand’s social media efforts? Digiday writes about brands that claim to have found a way to capture the ROI of social media.

What do you know about gamification? Mashable published a list of 4 ways to keep your gamified community motivated, where they suggest strategies like creating an MVP program to reward users. To find out more about how gamification can apply to your email marketing, check out our State of Email free report!

When do you think the best time is to post to content to your brand’s Facebook page? According to a Facebook strategy report on Boston Innovation, it may be 12:00 AM on Sunday.

Speaking of best social practices, AdAge published an interesting article this week detailing the best way to address your social media followers wherein they stressed the importance of “cultivating a community.”

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