An American Success Story: Innovation Driving Profits
Posted on May 04, 2012 at 15:13 PM EDT
When it comes to investment strategy , many U.S.-based firms simply take the approach of blaming cheap foreign labor everywhere else and throwing up their hands as if there’s nothing they can do. That’s not much of a long-term investing strategy. There are some examples of U.S.-based firms that are generating strong corporate profits with a unique investment strategy—providing innovative products that customers really want. Cummins Inc. (NYSE/CMI) is one such American firm that has seen rising corporate profits and has an intelligent investment strategy. Cummins produces engines for trucks and machines. Some might think: how can a U.S.-based firm increase corporate profits by building an engine when foreign competitors must be able to do it cheaper? The answer is: good old-fashioned innovative designs developed with an investment strategy to provide customers with a superior product. Demand for engines built by Cummins continues to grow around the world. Cummins’ investment strategy is to become the leader in producing innovative, high-quality goods. This vision is not short-term thinking, but rather an investment strategy built carefully over time that is now paying off in strong corporate profits. Thirty-five percent of sales for Cummins came from emerging markets like India, China, Brazil and other smaller nations. In 2007, this number was 27%. While corporate profits have been strong, the latest quarterly results are showing some weakness in these emerging markets, as revenue declined 16% in China and 18% in Brazil. While these declines will hurt short-term corporate profits, the firm has a long-term investment strategy with a long-term vision over the next decade. In the short term, cautious comments by the CEO, N. Thomas Linebarger, might indicate that a pullback is in order; the CEO stated that he doesn’t believe any economy is going to do well in the near term. Cummins estimates that these emerging markets over the next 10 years will grow more than double what the U.S. and Europe will return. A benefit of having an investment strategy built on a strong product is that the name Cummins has now become synonymous with high-quality products, which drives corporate profits. In 2011, income increased 78% from 2010. First-quarter profits of 2012 were $455 million, up 33% from 2011. The CEO states that the investment strategy for Cummins over the next several years is to achieve $30.0 billion in annual sales and $20.00 a share in corporate profits, a very lofty goal in a weakening global environment. The other advantage Cummins has is that it’s a natural gas benefactor as well. Cummins is one of the leaders in converting diesel truck engines into natural-gas-powered engines, another division that’s seeing growth in corporate profits. As the price of natural …
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