CINCINNATI and FRANKLIN, Mass., May 7, 2012 /PRNewswire/ -- Vantiv, Inc. (NYSE: VNTV), a leading provider of payment processing services and related technology solutions for merchants and financial institutions of all sizes, announced today a new strategic relationship with Saylent Technologies, Inc., a pioneering provider of payment intelligence solutions, to offer Vantiv Analytics to Vantiv bank and credit union debit portfolio customers. Vantiv will demonstrate the solution at Booth 407 during the 24th Annual Card Forum and Expo in Orlando, Florida, May 9-11, 2012.
Powered by Saylent Technologies, Vantiv Analytics is a powerful, one-of-a-kind software solution designed to make it easier for financial institutions to optimize their debit card portfolios, increase card revenue, understand card usage and trends, and make smarter, faster decisions. Financial institutions benefit from customer insights that can be used to drive compelling marketing programs, loss-prevention strategies, and new product development. Vantiv provides innovative marketing services and an online portal from which customers can select turnkey marketing campaigns and high-impact incentives to deepen cardholder loyalty and incent more profitable behaviors.
"Our goal is to help Vantiv's customers profit from payment intelligence by turning data into insight, and insight into action," said Tyson Nargassans, President and CEO, Saylent Technologies. "At a time when both consumers and businesses are looking for more value from their banking relationships, Vantiv Analytics will enable them to stand out from the crowd with profitable, highly differentiated offerings."
Vantiv Analytics offers advanced segmentation capabilities combined with enhanced reporting designed to help uncover trends, identify under-performing or at-risk customer groups, monitor transactions to prevent loss, and prioritize programs and campaigns. Because the software is integrated with Vantiv payment processing systems, there is nothing for bank and credit union customers to install, and the solution is easy to implement.
"Vantiv Analytics offers a flexible, customizable business intelligence solution that is as unique as our customers," said Royal Cole, President of Financial Institution Services at Vantiv. "This solution makes it easy for a financial institution to quickly analyze data and drive decisions to improve portfolio performance right from the desktop. With superior insight into their card portfolios, our customers will be better equipped to meet the challenges in a continually evolving market."
About Saylent Technologies, Inc.
Saylent Technologies, based in Franklin, Mass., develops payment intelligence solutions that help organizations understand and capitalize on payment behaviors. Employing innovative analytics and segmentation techniques, Saylent's Card360™ solution identifies card usage patterns by cardholder, targets underperforming or at-risk segments, and enables corresponding marketing programs and metrics. Saylent's Account360™ solution provides a holistic perspective on customers across all payment types, enabling financial institutions to understand and shift customer behaviors and increase share-of-wallet. Saylent's Insight360™ consulting services help clients speed time to value with expert analysis and customized marketing services. For more information, please visit http://www.saylent.com or call (508) 570-2161.
About Vantiv, Inc.
Vantiv, Inc. (NYSE: VNTV), is a leading, integrated payment processor differentiated by a single, proprietary technology platform. Vantiv offers a comprehensive suite of traditional and innovative payment processing and technology solutions to merchants and financial institutions of all sizes in the U.S., enabling them to address their payment processing needs through a single provider. We build strong relationships with our customers, helping them become more efficient, more secure and more successful. Vantiv is the third largest merchant acquirer and the largest PIN debit acquirer based on number of transactions in the U.S. The company's growth strategy includes expanding further into high growth payment segments, such as prepaid, ecommerce, mobile and information solutions, and attractive industry verticals, such as business-to-business, government, healthcare and education. For more information, visit www.vantiv.com.
©Copyright Vantiv, LLC. All rights reserved. Vantiv, the Vantiv logo, and all other Vantiv product or service names and logos are registered trademarks or trademarks of Vantiv, LLC in the USA and other countries. ®indicates USA registration.
Lynn M. Rhoads, Senior Vice President
Catherine Marenghi, Vice President
SOURCE Vantiv, Inc.
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