Osaka, May 9, 2012 - (JCN Newswire) - Panasonic Corporation today announced that it has verified the deodorizing effects of air purifiers equipped with a generator of nanoe, nano-sized electrostatic atomized particles produced by applying high voltage to water, in actual pet shops underharsh conditions where pets continually emit odors. This verification was achieved through collaboration with Professor Megumi Mitsuda, Director of the Odor Research Center, School of Informatics, Daido University. Japan is now in the midst of anunprecedented pet boom. A public opinion survey shows that 34.3%(1) of respondents have a pet, and other research shows that 72%(2) of the pet owner respondents keep their pets indoors. As pets live with their owners in the same space, odor problemshave come to the surface(3). Getting full cooperation from two pet shops, Panasonic Ecology Systems Co., Ltd., a Panasonic group company, and Daido University conducted joint research and verified that air purifiers equipped with a generator ofnanoe can remove odors from the air and fabric even under harsh conditions.

The Company will continue to develop advanced products to improve indoor air quality (IAQ)(4), aiming to contribute to provision of healthy and comfortable living spaces and to the reduction of CO2 emissions. The research results will be presented at the 36th Human Environment System Symposium (Nagoya) held in Daido University on December 1 and 2, 2012.

Verification method

In the cage room at the back of each pet shop, odor concentrations(*5) in the air and fabric after a week of operating nanoe air purifiers and those after being left for a week without operating the purifiers were compared. Verification results

The verification results show that the pet odor concentration in the air can be reduced to 14.4% of that before operating the nanoe air purifiers (Efficiency of deodorization: 85.6%). The pet odor concentration in the fabric can be reduced to 25.7% of that in the fabric left without operating the air purifiers (Prevention efficiency: 74.3%).

Full results at http://panasonic.co.jp/corp/global/news_m.html. (1) Public Opinion Research by the Cabinet Office, Government of Japan, regarding the pet-rearing status http://www8.cao.go.jp/survey/h22/h22-doubutu/zh/z03.html (Apr. 23, 2012)(2) Pet-related market research by Fuji Keizai Co., Ltd. https://www.fuji-keizai.co.jp/market/11036.html (Apr. 23, 2012)(3) Results of a pet odor opinion survey by Anicom Insurance,Inc. http://www.anicom-sompo.co.jp/company/news/news_0100129.html (Apr. 23, 2012)(4) Indoor air quality (IAQ) refers to the quality of indoor air and related environmental factors that can affect health.(5) A multiple of the air volume requiredto beadded until the odor is no longer perceived.

About Panasonic

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 8.69 trillion yen (US$105 billion) for the year ended March 31, 2011. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE: PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net.

Contact:

Global Public Relations Office
Panasonic Corporation
Tel: +81-3-6403-3040
Fax: +81-3-3436-6766

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