BRAVADA International Ltd. (www.WorldofLeggings.com)(Pink Sheets: BRAV) announced today that it intends to begin implementing its franchise program for its World of Leggings retail stores after receiving approval by the United States Patent and Trademark Office (USPTO) for a registered trademark for World of Leggings™. USPTO approval of the World of Leggings trademark is a critical step in launching a nationwide franchise opportunity for its World of Leggings retail stores. BRAVADA is planning to launch its World of Leggings franchise program in late 2012 allowing for accelerated growth of its World of Leggings retail store footprint.
To date, BRAVADA has received a number of inquiries into purchasing a World of Leggings franchise and anticipates robust demand given the profitability of its first two World of Leggings retail stores and the unique business model and product offering of its World of Leggings retail stores. Completing the trademark process with the USPTO was the final step in moving forward with developing a franchise program for its World of Leggings brand.
“USPTO approval for granting a registered trademark for World of Leggings was an important ingredient in moving our franchise opportunity forward,” replied Danny Alex, CEO of BRAVADA. “Having a corporate and franchise retail store strategy will allow for expedited growth of our World of Leggings brand. We are now going to begin assembling the component parts to offering a franchise opportunity for the public, many of which are already in place. I strongly believe that our World of Leggings brand presents the entrepreneur with a powerful business proposition.”
World of Leggings specializes in women’s leg fashion providing one of the largest selections of women’s leggings, cotton leggings, metallic leggings, basic leggings, jumpsuits, bodystockings and more.
BRAVADA owns and operates World of Leggings, WorldofLeggings.com, BravadaWomen.com and OnlyLeggings.com. World of Leggings is a real world leggings superstore that specializes in all styles of leggings, tights and bodysuits. OnlyLeggings.com is an online leggings superstore for leggings such as high waisted leggings, tribal leggings, bodysuits, liquid leggings and more.
This news release may contain statements about future expectations, plans, prospects or performance of BRAVADA International Ltd. that constitute forward-looking statements for purposes of the safe harbor Provisions within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by phrases such as BRAVADA "believes," “intends,” "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.
Danny Alex, CEO
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