“Game of Thrones” King of Online Marketing
Image from: Forbes It seems as though everyone is talking about “Game of Thrones.” In fact, a few weeks ago Forbes reported that the show is on track to become the most pirated show of 2012, stating the show’s April 30th episode was downloaded 2.5 million times in just one day! Obviously, the show has [...]

Game of Thrones

Image from: Forbes

It seems as though everyone is talking about “Game of Thrones.” In fact, a few weeks ago Forbes reported that the show is on track to become the most pirated show of 2012, stating the show’s April 30th episode was downloaded 2.5 million times in just one day!

Obviously, the show has a large impact on traffic to the HBO site. You’ll notice that “game of thrones” is the second most popular search referral term, driving 12.61% of search referral traffic. “Game of thrones season 2″ also appears further down on the list, accounting for 3.24% of search referrals share.

Daily Search Referrals to hbo.com

Looking at the unique visitors to hbo.com, we can see a see that traffic steadily increased throughout the entire first season of the show last year.

Traffic to HBO.comIn addition to the HBO website, the show’s Facebook page also had a huge following. With 2.8 million fans, the page offers trivia, trailers of upcoming episodes, and even a link to buy “Game of Thrones” merchandise. And in case that wasn’t enough, it was just announced that “Game of Thrones” marketers have jumped on the latest marketing trend: gamification. Boston-based game company Disruptor Beam will create a a “Game of Thrones” social game available for users to play on Facebook.

Have you tried incorporating gamification into any of your latest marketing campaigns?

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