Research and Markets (http://www.researchandmarkets.com/research/4thjnr/fast_food_in_europ) has announced the addition of the "Fast Food in Europe" report to their offering.

Fast Food in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2007-11, and forecast to 2016) and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights:

-The European fast food market is expected to generate total revenues of $37.6 billion in 2011, representing a compound annual growth rate (CAGR) of 2.4% between 2007 and 2011.

-Market consumption volumes are forecast to increase with a CAGR of 0.3% between 2007 and 2011, to reach a total of 13.4 billion transactions in 2011.

-The performance of the market is forecast to accelerate, with an anticipated CAGR of 3.3% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $44.2 billion by the end of 2016.

Reasons to Buy:

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the fast food market in Europe

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the fast food market in Europe

Add weight to presentations and pitches by understanding the future growth prospects of the Europe fast food market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Europe economy.

Key Questions Answered:

What was the size of the Europe fast food market by value in 2011?

What will be the size of the Europe fast food market in 2016?

What factors are affecting the strength of competition in the Europe fast food market?

How has the market performed over the last five years?

What are the main segments that make up Europe's fast food market?

Companies Mentioned:

- Autogrill

- Burger King

- McDonald's

- Yum! Brands

For more information visit http://www.researchandmarkets.com/research/4thjnr/fast_food_in_europ