Jo-Ann Stores Selects Demandware for Digital Commerce

Demandware®, Inc. (NYSE: DWRE), the industry-leading provider of enterprise cloud commerce solutions, today announced that Jo-Ann Stores, Inc., the largest fabric and craft retailer in the U.S., with more than 800 stores, has selected the Demandware Commerce platform to support its digital commerce strategy. Demandware’s cloud-based infrastructure will help Jo-Ann Stores to realize operational efficiencies and best-in-class performance.

“We needed a flexible digital commerce platform that would allow us to move quickly to meet the evolving needs of our customers across our web and mobile channels,” said Matt Susz, CIO, Jo-Ann Stores. “Demandware’s cloud-based platform will allow us to deliver innovative brand experiences to inspire and spark our customers’ creativity wherever they choose to shop with us.”

“Jo-Ann Stores services an increasingly digital consumer and understands the importance of delivering a seamless shopping experience across its multiple channels. With Demandware, they have the tools and support to build distinct brand experiences that will further strengthen customer loyalty and drive revenue. We are delighted to be working with Jo-Ann Stores and are committed to their ongoing success,” said Jeffrey Barnett, COO, Demandware.

Jo-Ann Stores is working with Demandware LINK Solution Partner, Lyons Consulting Group on the development and system integration of its new site. In addition, Jo-Ann Stores will leverage pre-built integrations to third-party technologies available through the Demandware LINK Technology Marketplace.

About Jo-Ann Stores, Inc.

Jo-Ann Fabric and Craft Stores, the nation’s largest fabric and craft retailer with locations in 49 states, was founded in 1943 as a single retail store. Today, more than 800 Jo-Ann stores across the country provide customers all the fabrics, craft supplies and inspiration they need, conveniently under one roof. For additional information, visit www.joann.com.

About Demandware

Demandware, a leader in digital commerce, enables the world’s premier retailers to move faster and grow faster in the changing face of retail. Demandware’s enterprise cloud platform minimizes the costs and complexities of running global, omni-channel commerce operations, and empowers retailers to respond with speed and agility to new market opportunities and continually evolving consumer expectations. For more information, visit www.demandware.com, call +1-888-553-9216 or email info@demandware.com.

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Contacts:

Demandware Media Contact:
Matter Communications
Jennifer Karin, 978-771-3435 (Cell)
jkarin@matternow.com
or
Demandware Investor Contact:
Demandware
Erica Smith, 781-425-1222 (Office)
Director Investor Relations
esmith@demandware.com
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