Co-host Brad Forsythe interviews J. Walker Smith President of Yankelovich, Inc. and Co-Author of Generation Ageless: How Baby Boomers Are Changing the Way We Live Today...And Theyre Just Getting Started. J. Walker Smith is President of Yankelovich, Inc. Overseeing company strategy and key client relationships, he is also responsible for our day-to-day operations. With Ann Clurman, Walker is co-author of Rocking the Ages: The Yankelovich Report on Generational Marketing (HarperBusiness: 1997), an in-depth look at Americas consumer generations and the strategies for maximizing marketing success in each generation. Walker is a widely consulted authority on consumer trends and the future of the marketplace, and is regularly quoted in The New York Times, The Wall Street Journal, USA Today, Business Week, Time and other leading publications. He has made frequent appearances on CNN, ABC, NBC Nightly News, CBS, PBS and Bloomberg TV. Walker serves on numerous corporate, professional and... 16-Nov-07 9:00 AM