FORT WORTH, Texas, Sept. 29 /PRNewswire-FirstCall/ -- RadioShack Corporation (NYSE: RSH) today announced that Lee Applbaum has been named executive vice president and chief marketing officer of the company. He is responsible for advertising, brand management, customer relations management and marketing. Applbaum will report to Chairman and Chief Executive Officer Julian Day and will also serve as a member of the Office of the Chairman, comprised of Day; Bryan Bevin, executive vice president of store operations; Jim Gooch, executive vice president and chief financial officer; and Peter Whitsett, executive vice president of merchandising.
"Lee's joining us at RadioShack represents another significant step in strengthening our senior management team," said Day. He added, "Lee's background and successful track record position him well to add value to our brand."
Applbaum earned his Bachelor's degree in marketing from The University of Texas at Austin in 1992. He began his career at Lederle Consumer Health, a division of American Cyanamid Company, shortly after earning his Master's degree in business administration in 1994 from the Isenberg School of Management at the University of Massachusetts at Amherst. He has also worked at The Coca-Cola Company, Schlotzsky's Inc., Footstar, Inc. and The David's Bridal Group, a division of Federated Department Stores, Inc. Immediately prior to joining RadioShack, Applbaum was the chief marketing officer for The Schottenstein Stores Corporation.
About RadioShack Corporation
RadioShack Corporation (NYSE: RSH) is one of the nation's most experienced and trusted consumer electronics specialty retailers. Operating from convenient and comfortable neighborhood and mall locations, RadioShack stores deliver personalized product and service solutions within a few short minutes of where most Americans either live or work. The company has a presence through approximately 4,500 company-operated stores, 1,500 dealer stores and 700 wireless phone kiosks. RadioShack's dedicated force of knowledgeable and helpful sales associates has been consistently recognized by several independent groups as providing the best customer service in the consumer electronics and wireless industries. For more information on RadioShack Corporation, or to purchase items online, visit http://www.RadioShack.com.
SOURCE RadioShack Corporation
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