Aiming for Youth Appeal, Coca-Cola Ditches 'Classic'
By:
FOXBusiness.com
Posted on January 30, 2009 at 16:19 PM EST
The world’s leading soda company, Coca-Cola Co. (KO), will drop the word “Classic” from its top-selling cola after nearly two decades in an attempt to refresh the brand’s image and attract a younger customer base, an industry report said Friday.
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