New Survey Reveals Many Women Would Rather Shop in Their Underwear or Even Go to the Dentist Than Contend with Long Lines This Holiday Season

What would most women give up to avoid waiting in long lines at busy malls this holiday season? A lot, according to a survey just released by ShopRunner (, a new members-only online shopping program that offers unlimited free two-day shipping and returns across a wide selection of today’s most popular retailers and SheFinds Media, a leading fashion and shopping blog. The online shopping survey discovered today’s savvy female consumers are anything but looking forward to hitting the stores to do their holiday shopping. The survey also revealed:

  • 40 percent of respondents would rather go to the dentist than wait in line at a busy department store or mall
  • In addition, 30 percent consider standing in lines at a mall to be worse than sitting next to a crying baby on an airplane
  • 40 percent of respondents said they would do all their holiday shopping in their underwear if they could avoid long lines during the holiday season
  • Close to 40 percent stated they would sacrifice a monthly manicure/pedicure if they could avoid long lines and head directly to checkout while holiday shopping

“With Cyber Monday sales topping $1 billion for the first time ever*, it’s evident that online is becoming more important for consumers,” said Michael Golden, president of ShopRunner. “More than 60 percent of respondents indicated that they would consider a year of free shipping to be a great gift which underscores the fact that incentives are more important than ever this year. Across the board, we’re hearing more online shoppers state that free shipping tops their list of what motivates them to buy online.”

Launched just in time for the busy holiday season, ShopRunner provides a solution to long lines at crowded malls, hours circling crammed parking lots looking for a space, additional trips to the store for returns and squeezing in shopping trips during your lunch hour for last-minute gift purchases. The online shopping service offers time-starved consumers the ability to get unlimited free two-day shipping with no minimum order size, and free shipping on returns across a selection of best-in-class retailers all from the comfort and convenience of their home. Additionally, ShopRunner offers exclusive savings to its members that can be combined with fast, free shipping. An annual ShopRunner membership costs $79 and consumers can sign up for a free, 30-day trial at

“Our readers are not only looking for deals but ways to make their day-to-day lives easier,” said Michelle Madhok, Founder, Online Shopping Expert, CEO of SheFinds Media, and publisher of and “Career women and full-time moms don’t want to spend their weekends running errands, they want to spend them doing fun things with their family and friends which ShopRunner allows you to do.”

According to the National Retail Federation, shopping online is one of the top ten holiday trends for 2010 and with services like ShopRunner, women and moms will not only save on shipping, they’ll have peace of mind that gifts will arrive on time.

“The survey results demonstrate the market demand for an online program that allows consumers to shop on a schedule convenient to them without fear of wasted time away from what matters most during the holiday – time with family and friends,” continued Golden.

About SheFinds Media

SheFinds Media (formerly White Cat Media) is an online media company that publishes editorial websites about shopping for busy, professional women. With core properties and, the company delivers the best products on the web.


SheFinds is like a cool, stylish, in-the-know friend who’s always up on what to wear and where to buy it. We aim to curate shopping content on the web, making it easy for women to find the best of what they’re looking for. When women come to the site, they’ll find wearable versions of the season’s trends, shopping advice, great beauty products, the latest sales and coupons, along with links to purchase all featured items. For additional information, please visit


Curious about which stroller is best for you? Want to know the latest deals on everything from feeding supplies to maternity jeans? Look no further than to reveal the hippest finds for both moms and kids. Created for the mother with too much on her plate and not enough time, this site offers daily and weekly updates on the internet’s must-have items. Expertly crafted, presents hip finds for both moms and kids. For more information, please visit

About ShopRunner

ShopRunner is a members-only online shopping service that offers time-starved, savvy consumers unlimited, free two-day shipping with no minimum order size, and free shipping on returns, across a wide selection of today’s most popular retailers. ShopRunner members also receive access to exclusive deals that can be combined with fast, free shipping. ShopRunner’s growing retail network includes relationships with America's most sought-after brands including Sports Authority, GNC,, inc.,, PetSmart, Borders, eBags, and, with millions of products in clothing, baby, beauty, books, movies, sporting goods, pets, toys, video games, luggage, automotive and more. Consumers can sign up for a free, 30-day trial at any participating retailers’ website, or by visiting ShopRunner is a wholly owned subsidiary of GSI Commerce®, (Nasdaq: GSIC), a leading provider of e-commerce and interactive marketing services.

* comScore holiday report , December 1, 2010. (


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Katie Williams, 212-219-0321
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