With most small businesses narrowly focused on attracting new customers into their business, one marketing consulting company reveals how you can find an immediate windfall of cash just by looking at your existing database of customers.
"People are often surprised to realize that the real reason why most of your customers stop doing business with you has almost nothing to do with you," says Managed Marketing's founder, Charles Gaudet. "In fact, our research indicates that most people stop doing business with you because life simply got in the way and they simply got distracted, forgot you exist or haven't made you a priority - seldom is it a result of a negative experience."
The term 'attrition' is commonly used any time a company has a reduction in the number of active customers or clients.
"Reducing your customer attrition begins with reaching out to your customer, either by mail, phone or email, and acknowledging the simple fact that you haven't seen them in a while," states Gaudet. "Then, through expressing your concern, you invite your customer back into your business."
Managed Marketing estimates that using this strategy can reduce customer attrition anywhere from 10%-50% depending on the nature of the business. Any reduction of attrition results in immediate growth by an equal measure.
Gaudet continues, "To make this strategy even more effective, when you invite your customer back into your business, provide them with a special, limited-time discount or offer just to let them know that they were missed," Gaudet says, "Just the simple fact of recognizing, acknowledging and welcoming back your customer makes them feel valued and appreciated in ways that could add thousands, even millions, of dollars to your bottom line."
If you like your business to be considered for a Managed Marketing consultancy, please visit http://www.ManagedMarketing.com/services/ to learn more about how Managed Marketing can grow your business and to submit your application.
ABOUT CHARLES GAUDET: Gaudet has been called the "World's Most Inspiring Small Business Expert" for consistently delivering windfalls of profits to his clients by unveiling hidden assets and opportunities that have been previously under-utilized or have gone unnoticed. Gaudet started his first business before the age of 5 and has been ferociously committed to the study of successful business practices ever since. He is the founder of Managed Marketing, LLC and writes a blog found at the company's website. http://www.ManagedMarketing.com/blog and can also be found on Facebook at http://www.Facebook.com/ManagedMarketingLLC or Twitter at: http://www.twitter.com/CharlesGaudet
ABOUT MANAGED MARKETING: Managed Marketing, LLC is a leading marketing consulting firm with percentage-of-profit fees. The company specializes in finding two or more overlooked marketing opportunities commonly found in most small-to-medium sized businesses and customizing actionable marketing strategies to increase a company's profits by 30% or more in as little as five days. You can read more about Managed Marketing at http://www.ManagedMarketing.com
Read the full story at http://www.prweb.com/releases/2011/6/prweb8615671.htm
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