J. C. Penney Bets On Martha Stewart (revised)
By:
DailyMarkets.com
Posted on December 09, 2011 at 17:35 PM EST
The economy is struggling, and so is J. C. Penney Company Inc. (NYSE:JCP). The company has been trying every means to uplift itself, and the latest move of acquiring a 16.6% stake in Martha Stewart Living Omnimedia Inc. (NYSE:MSO) is just an another step towards that direction. J. C. Penney is betting hard on New [...]
The economy is struggling, and so is J. C. Penney Company Inc. (NYSE:JCP). The company has been trying every means to uplift itself, and the latest move of acquiring a 16.6% stake in Martha Stewart Living Omnimedia Inc. (NYSE:MSO) is just an another step towards that direction.
J. C. Penney is betting hard on New York-based Martha Stewart, for it to be a fortune changer. It has invested $38.5 million (or $3.50 per share) to buy 11 million newly issued shares of Martha Stewart Living and become a … [visit site to read more] or compare Credit Card Rewards and Best Credit Cards
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