What is Small Business Social Media Marketing?
What Is Small Business Social Media Marketing and How Can ItHelp My Company?
Key other benefits of smallbusiness social media marketing include:
- Lower marketing costs compared with traditional marketing and promotion methods.
- Using social media marketing is more likely to deliver qualified leads to small businesses by creating a community with their customers.
- Small business owners can enjoy results from social media marketing with minimal time commitment. Studies have shown that entrepreneurs who commit a minimum of six hours a week to their social media marketing can already see a measurable increase of traffic to their business site.
- Facebook. With some 150 million members in the US, creating a Facebook page is not only a great way to tell your customers about your business, but also develop connections with them. In particular, many small businesses have made effective use of the Facebook Wall to leave notices, videos and other content for their fans, as well as allowing customers to post their own content.
- Twitter. While more popularly associated with celebrities tweeting the latest updates about their activities and their personal lives, many businesses have also used the microblogging site to introduce new products and services as well as telling customers about upcoming promotions and sales.
- Company blogs. Although blogs may seem old-fashioned compared with newer social media sites, they continue to be an effective way for companies to deliver information to their customers. Just as importantly, blogs also allow customers to participate in the conversation by posting in the comments section of blog posts.
