On the Amazon Kindle e-books home page:
When I asked Amazon about this, a spokeswoman told me, “We’ll have to ask you to stay tuned for an upcoming announcement.” I don’t know if “stay tuned” means today or not.
The banner, on the Kindle home page, is in the Harry Potter font and isn’t clickable. It is on the Kindle e-books home page, which is running extremely slowly at the moment; I’ve had a hard time getting the page to load fully.
Since the banner is on the Kindle page, this may have something to do with Pottermore. Through its arrangement with Pottermore, Amazon doesn’t sell the Harry Potter Kindle books directly. Instead, it sends shoppers to Pottermore’s site to buy the e-books, then connects to users’ Amazon accounts to get the e-books on Kindle. It’s possible the “wizardry” announcement is that Kindle is going to begin selling the e-books directly, but that would go against the company’s contract with Pottermore and would have to be done with Pottermore’s permission.
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