February 04, 2013 at 06:00 AM EST
Sam Mustafa: Digital Technology a Major Asset to Restaurants
In Response to the Ever-Growing Trend of Digital Restaurant Applications and Services, Such as OpenTable, Sam Mustafa, Founder of the Charleston Hospitality Group, Highlights the Importance of This Modern Asset

CHARLESTON, SC -- (Marketwire) -- 02/04/13 -- To many, advances in digital technology may seem to detract from certain leisure and social activities. However, according to a recent article from The Scranton Times Tribune digital trends have improved the way people enjoy social life, particularly when it comes to dining out. To exemplify the ever-present role of technology in hospitality, the article highlights the steady success of OpenTable -- a company that has redefined the way that diners and restaurants make reservations and track consumer trends. As the founder of Charleston Hospitality Group, Sam Mustafa weighs in on how applications, including OpenTable, have become a valuable resource for companies working within the hospitality field.

According to the article, since 1998, OpenTable has provided a way for major restaurants to manage reservations. In addition to allowing diners to easily book reservations, OpenTable enables diners to "search for restaurants by location, read restaurant reviews, view menus and leave notes for specific requests with reservations." The article also notes that the comprehensive system also "allows restaurants to keep in touch with diners" by using resourceful consumer databases organized by OpenTable. Although OpenTable has remained a useful tool to diners and travelers visiting major cities -- such as New York City -- the article reveals that smaller restaurants -- such as those in Scranton, Pennsylvania -- are signing up for the service.

Free to consumers, Sam Mustafa notes that OpenTable and similar online tools are a great way for restaurants to market their businesses to tourists. Sam Mustafa explains, "When it comes to small and local restaurants, staying relevant among today's diners often involves the use of online marketing techniques, including social media marketing. However, OpenTable offers a much more comprehensive way for businesses to reach target audiences. For example, those that visit OpenTable are clearly looking to make a reservation -- so a restaurant could drive in a great deal of diners by simply using this service."

While the use of OpenTable may offer a unique benefit to restaurants, Sam Mustafa also notes that this type of digital technology use can serve as an advantage to consumers. Sam Mustafa concludes, "As the founder of Charleston Hospitality Group, it is very important to me that visitors to Charleston, South Carolina, receive the best and most convenient service during their stay. Just as travel websites can help tourists arrange for quality travel or book a hotel room, OpenTable lets consumers check out trusted reviews of participating restaurants and make reservations without having to go through a lot of trouble."

ABOUT:

Sam Mustafa, Charleston restaurant professional, founded Charleston Hospitality Group in 2008. Now comprising Toast!, Tabbuli, Market Street Saloon, Eli's Table, Whisk Bakery, Charleston Hospitality Catering, Charleston Downtown Limo, and The Wreckfish, the organization provides food, nightlife, entertainment, and transportation to residents and tourists. Sam Mustafa, Charleston restaurant professional, is proud to add to the long list of culinary and cultural offerings of the city. Sam Mustafa, Charleston Hospitality Group founder, anticipates further expanding his operations while enhancing the local community.

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