Hyundai Selects MEDL Mobile to Develop Automotive Apps
Hyundai Motor America Selects Leading Mobile Developer to Bring Creativity and Consumer Insight to Automotive App Development

FOUNTAIN VALLEY, Calif., Feb. 7, 2013 (GLOBE NEWSWIRE) -- MEDL Mobile, Inc. (OTCBB:MEDL) – a pioneer in the creation, development, marketing and monetization of mobile apps – today announced that it has been retained by Hyundai Motor America to develop a series of mobile applications.

"This is a significant moment for us as a company," said Dave Swartz, MEDL President and Chief Creative Officer. "Our goal at MEDL is to be on the creative cutting edge of mobile technology. The work we are doing with Hyundai exemplifies that creative cutting edge."

"Connecting to Hyundai owners in new ways is a priority for Hyundai," said Barry Ratzlaff, director of Customer Connect at Hyundai Motor America. "The team from MEDL impressed us with their ability to translate complex technology requirements into a consumer-focused experience that delivers meaningful interactions while being easy to use."

The two companies, both located in Orange County, California, began working together in 2012 and have formalized their relationship with a deal to develop an undisclosed number of apps for 2013 and beyond.

About MEDL Mobile

The Company develops, acquires and publishes a growing library of mobile applications which perform specific functions for the user on the Apple and Android platforms. The Company licenses its technology and performs custom development for key clients such as Monster.com, New York Times Company, Teleflora, Telefonica and Medtronic, allowing the company to grow the overall library of technology greatly extending the potential reach of the Mobile Brain. The Company enters into partnerships to mobilize and monetize IP with such notable names as Encyclopedia Britannica, MTV's Pauly D, Rampage Jackson and Marlee Matlin. The Company is establishing a business model in which it expects to generate multiple revenue streams, including development fees, download and in-app purchases, advertising, sponsorship and licensing of technology. User analytics are collected by the Company's growing Mobile Brain which processes user data in order to create better distribution and monetization of mobile applications. The Company's Software Development Kit (SDK) consists of a growing suite of tools which have been designed to help developers to better market and monetize their mobile applications. For more information about MEDL Mobile, please visit www.medlmobile.com.

About Hyundai Motor America

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.

Forward-Looking Statements

Certain statements contained herein constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about MEDL Mobile's industry, management's beliefs and certain assumptions made by management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Because such statements involve risks and uncertainties, the actual results and performance of the Company may differ materially from the results expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Potential risks and uncertainties include but are not limited to the ability to integrate Inedible Software apps and platform into MEDL's product offering, the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Readers should review carefully reports or documents the Company files periodically with the Securities and Exchange Commission.

For more information about MEDL Mobile, please visit http://www.medlmobile.com.

CONTACT: Media Contact:
         DJ Swanepoel
         MEDL Mobile
         dj@medlmobile.com
         714-617-1991 ex. 4211
         
         Investor Relations Contact:
         RedChip Companies, Inc.
         Jon Cunningham
         800-733-2447, Ext. 107
         407-644-4256, Ext. 107
         info@redchip.com
         http://www.redchip.com
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