February 08, 2013 at 10:00 AM EST
New Goofballz™ Stuffed Animals Collection to "Roll" Out During Toy Fair 2013

CHARLESTON, S.C., Feb. 8, 2013 /PRNewswire/ -- New Goofballz plush animals are on a roll - literally: Round, huggable, collectible stuffed animals are the stars of the new Goofballz collection, available to retailers for the first time at Toy Fair 2013 (booth #2878). Created and licensed by Pawpaint Designs, Goofballz are available exclusively from MVP Brands.

(Photo: http://photos.prnewswire.com/prnh/20130208/NY56859 )

The collection features 17 round animal characters including Phoebe the pig, Haley the horse, Cody the cow, Calli the clown fish, Toby the turtle, Kat the kitty, Dash the dog and more. Each animal features a unique name and tag that features a fun trivia fact about the animal character. (For example – "Ping-Pong the penguin: Penguins LOVE the snow. Instead of walking on their feet, they fall on their bellies and slide like a sled. Whee!!") Made of soft fabric, super plush filling and round as a ball, each playful animal is destined to become a favorite, making a great gift for any age. Goofballz are also infant-safe.

"Whimsy, fun and value continue to drive plush stuffed animal sales, and retailers are utilizing plush and children's segments within their stores to grow daily and repeat customers," says Scott Wehrs, president of MVP Brands. "The Goofballz line is fun and clever, and each animal in the line is unique, making it stand out in the market."

Goofballz plush characters are available at a price point of $5.99 suggested retail, one of the best values in the market for the size and quality.

Goofballz will be available for ordering during Toy Fair, Feb. 10 -13 in New York.  For retailers who would like more information, or would like to place an order or request a catalog, please visit www.thegoofballz.com, call 866-445-9993 extension 2771 or email customerservice@mvpbrands.com.

About Goofballz
Goofballz™ was designed by Pawpaint Designs, exclusively for MVP Brands, a proud part of MVP Group International, Inc., one of the largest manufacturers and distributors of premium home fragrances and candles. For more information, visit www.thegoofballz.com. MVP Group International is the parent company of the Monkeez Makes a Difference™ educational and philanthropic program designed to empower children to think of others and make a difference, Colonial Candle™ premium home fragrance products and Everybody's Ayurveda™ natural and Ayurvedic® products.

SOURCE Goofballz

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