Macy’s (NYSE:M) today announced that PGA Tour up-and-comer Bud Cauley will join golf legend Greg Norman in a new marketing campaign for the “Greg Norman for Tasso Elba” golf collection this April. The popular collection of performance-based, golf-inspired sportswear is available exclusively at select Macy’s and on macys.com.
PGA Tour Up-And-Comer Bud Cauley Revealed as the New Face of the “Greg Norman for Tasso Elba” Collection Available Exclusively at Macy's (Photo: Business Wire)
“I'm pleased to have Bud Cauley come on board with my apparel line,” said Greg Norman. “Bud is clearly one of the PGA Tour's most talented young golfers, but of equal importance, Bud represents the values of the game of golf and those we attribute to our brand.”
On tour, in advertising and in special appearances for the brand, Cauley will wear Greg Norman for Tasso Elba, including items from the fashion-forward, slimmer-fit “Shark Greg Norman for Tasso Elba” line. The campaign will reveal the young player in action, sporting a variety of looks that demonstrate the collection’s appeal to golfers who want to play the game and look fashionable. His high-energy attitude and fresh style are captured in a campaign that highlights the quality, performance and versatility of the entire golf collection. The advertising was shot by fashion photographer Walter Chin at Tiburón Golf Course located at the Ritz Carlton Naples Golf Resort. This championship course, designed by Greg Norman, is nestled in the lush, coastal interior of Southwest Florida, on the northern-most tip of the Everglades and only minutes from the Gulf of Mexico. The course is a Certified Audubon Cooperative Sanctuary and is home to the Franklin Templeton Shootout each December.
“I really can’t express how excited I am to begin my year in a partnership with Greg Norman for Tasso Elba at Macy’s,” said Bud Cauley. “I have memories of both of these iconic brands, Macy’s and Greg Norman, growing up. Having the privilege to now represent two giants in retail and golf is absolutely awesome and humbling for me.”
Greg Norman for Tasso Elba features a wide assortment of golf lifestyle product including shirts, shorts, pants, and outerwear, available only at Macy’s, in more than 600 stores and online at macys.com. The styling of the line reflects the traditional aesthetic and luxurious appeal of the Tasso Elba brand, and also features a selection called Shark by Greg Norman for Tasso Elba that provides slimmer fits with a younger sensibility in mind. Greg Norman for Tasso Elba utilizes Play Dry® performance, a wicking technology that transports moisture away from the skin, keeping wearers cool and dry. Another distinctive element of the line is the shark logo that is present throughout the collection. Inspired by “The Shark” nickname that has become synonymous with Norman, the emblem is a fitting depiction of the spirit of the Greg Norman for Tasso Elba man, who is sleek, powerful and engineered for success. The collection retails between $30 and $150.
“We’re very excited to be working with Bud Cauley for the Greg Norman for Tasso Elba golf collection,” said Nancy Slavin, Macy’s Private Brands senior vice president. “We wanted a talented player with style and charisma to help us reach young golfers, and Bud is all that. He’s the rising star to Greg Norman’s legend. Just as important, he and Greg have great chemistry and real respect for each other. Together, they will enable us to talk about the range and style, and see it worn in action on the PGA Tour!”
At 22-years-old, Cauley is one of the golf world’s most dynamic young stars. A native of Jacksonville, Florida, the gifted athlete is only the seventh player in history to join the PGA tour without going to Q school. After an astounding three-year career at the University of Alabama, where he set the school’s career scoring average record, Cauley made his professional debut at the U.S. Open in 2011. One year later, he was a candidate for the 2012 PGA Tour Rookie of the Year Award.
Known as “The Shark,” Greg Norman has 91 career victories to his name, including two wins at the British Open and a win at the Players Championship. In 2001, Norman was inducted into the World Golf Hall of Fame, and he captained the International President’s Cup Team for a second time in 2011. Perhaps more impressive, Norman’s accomplishments are not limited to the game of golf. As chairman and CEO of Great White Shark Enterprises, he presides over a highly successful multinational corporation that comprises a wide range of businesses, from golf course design to wine making, restaurants and real estate.
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers in almost 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.
Alison Kmiotek, 646-429-7449
Jennifer Hawkins, 203-371-0120
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