Ireland's FeedHenry and MyHealthyWorld's Game-Changing Learning Tool Poised for Rollout to Schools Across the U.S.

WATERFORD, IRELAND and WASHINGTON, DC -- (Marketwire) -- 03/18/13 -- FeedHenry (www.feedhenry.com), provider of mobile enterprise application solutions that simplify the development and management of mobile apps, announced today that the MyHealthyWorld(SM) mobile e-curriculum has completed an extensive beta testing program across multiple devices and is now available for general distribution to U.S. schools.

The milestone was acknowledged during a St. Patrick's Day business luncheon in Washington D.C. to mark Ireland's strong commercial ties with the U.S. The event featured Ireland's Prime Minister (An Taoiseach) Enda Kenny and other distinguished guests. It was organized by Enterprise Ireland, the government agency responsible for the development and growth of Irish enterprises in world markets.

In partnership with My Healthy World, Inc. (www.myhealthyworld.com), FeedHenry provided the technology platform for the cloud-hosted application that runs on smartphones, pad devices and traditional computer browsers, and includes a full learning management system, as well as a teacher and administration portal.

The MyHealthyWorld (MHW) application and e-curriculum has been piloted and welcomed by educators and students in more than twelve elementary and middle schools across the U.S. and is receiving national recognition as a game-changing learning tool with the potential to tackle the implications of growing child obesity.

"MHW exploits advances in experiential learning, social networking, and community participation to improve the health and wellness of our young population," states Nelson Rosenbaum, founder and CEO of My Healthy World, Inc. "We needed a next-generation technology platform to support a fast, secure and scalable deployment of the MHW app. FeedHenry's open and agile approach more than met these requirements."

"FeedHenry is delighted to be at the forefront of such an exciting healthcare project. As MHW is rolled out, FeedHenry proves its ability to deliver compelling cloud-based mobile solutions that can scale quickly," said Cathal McGloin, CEO of FeedHenry. "As organizations evolve toward more innovative apps with connections to multiple backend systems, the need for a mobile application platform is compelling."

FeedHenry, based in Waterford, Ireland now employs 40 people and is expanding its workforce in Ireland, the UK and the U.S. Strong partnerships with global technology vendors, ISVs and mobile operators, combined with business clients from the healthcare, utilities, government, retail and transportation sectors, are fueling the successful growth of the company.

About FeedHenry

FeedHenry provides next generation, cloud-based mobile enterprise application solutions that simplify the development, deployment and management of mobile apps for enterprise. The solution offers IT departments the ability to create, control, measure, adapt and future-proof their mobile business strategies for employees, partners and customers in one place, increasing productivity, connectivity and engagement. For more information visit www.feedhenry.com

About My Healthy World

My Healthy World Inc., based in Bethesda MD, offers an innovative e-learning curriculum that teaches K-12 students health and wellness skills through interactive digital technology. MHW mobilizes kids' natural curiosity and creativity to undertake exciting projects in nutrition, fitness and preventive care. Current state and national curricular standards are fully integrated into three e-learning apps: Eat Healthy, Live Healthy, and Stay Healthy. Further information can be found at www.myhealthyworld.com.

FeedHenry Contact

Clare Grant
VP Marketing
Email Contact
Eur: +44 7985 803607
US: +1 781 799 8764

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