GE Capital Retail Bank and American Signature, Inc. Launch Consumer Credit Card Program

GE Capital Retail Bank and American Signature, Inc. today announced a multi-year relationship to provide consumer credit card services through the home furnishings retailer’s 126 American Signature Furniture and Value City Furniture locations across the United States. GE Capital Retail Bank provides financial solutions to retailers to help grow their customer sales and will service the account and manage the credit card program.

“GE Capital’s longevity in the industry and expertise in providing consumer financing programs make them the right choice for our stores and customers,” said Ed Cornell, executive vice president and chief financial officer for American Signature Furniture. “We’re pleased to work with them to build our business and provide home furnishing shoppers with promotional financing offers.”

American Signature family of furniture companies spans across 126 U.S. locations, offering a full range of furnishings and accessories for the entire home, including living room, bedroom, dining room, kids and home office. The private label consumer credit card program includes the American Signature Furniture and Value City Furniture credit cards, and provides exclusive savings events and opportunities, access to online account management, and extended terms and special financing promotions*.

“American Signature is a leading furnishings retailer well-known for its history of dedication and service to its customers,” said Paul Schell, general manager, GE Capital’s Retail Finance business. “We look forward to working with them on building their sales and customer loyalty through financing.”

For 80 years, GE Capital has helped major retailers and more than 200,000 small- and mid-sized businesses throughout the United States build consumer financing programs that support business growth and customer satisfaction. GE Capital is a leading provider of consumer credit in the Home Furnishings industry for more than 60 years. The company supports its clients with proprietary online technology such as Business Center, which includes service, marketing and sales tools, as well as Learning Center, providing businesses with access to comprehensive training for their teams on financing for consumers.

*Subject to credit approval and availability

About American Signature, Inc.

Based in Columbus, Ohio, American Signature, Inc. is the parent company of Value City Furniture and American Signature Furniture, two of the country’s premier furniture retailers. The private, family-owned business currently employs 6,500 associates and operates 126 furniture stores located throughout 19 states, five distribution centers and three manufacturing facilities. More information can be found at, @amsigfurniture and, as well as,, and @valuecityfurn.

About GE Capital's Retail Finance business

GE Capital’s Retail Finance business is among the country’s most successful retail lenders, with 80 years of experience in consumer financing. The business, with its lending entity GE Capital Retail Bank, provides customized credit programs to retailers and consumers in the United States and Canada that help drive sales. This includes private label and bankcard credit programs to major national, regional and independent retailers in the U.S., as well as private label credit programs, promotional and installment lending, bankcards and financial services for consumers through dealers; contractors; manufacturers; healthcare practices; and service providers across nearly 20 industries. We are not just bankers; we help clients build better businesses. More information can be found at and

GE Capital is one of the world’s largest providers of credit. For over one million businesses, large and small, GE Capital provides financing to purchase, lease and distribute equipment, as well as capital for real estate and corporate acquisitions, refinancings and restructurings. For our 100+ million consumer customers, GE Capital offers credit cards, sales finance programs, home, car and personal loans and credit insurance. For more information, visit or follow company news via Twitter @GECapital.

GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website at

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Cristy Williams, 678-518-2596
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