March 25, 2013 at 11:27 AM EDT
comScore Announces U.S. Launch of Media Metrix® Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audiences
Stand-Alone Reporting of Tablet Audiences Also Now Available in comScore Mobile Metrix®, Providing Critical Component of Multi-Platform Audience Reporting

RESTON, Va., March 25, 2013 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the official U.S. launch of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix®, Mobile Metrix® and Video Metrix® from comScore's Audience Analytics suite, this first-of-its-kind product – originally released to clients in Beta with September 2012 data – offers unduplicated accounting of audience size and demographics that reflects today's multi-platform digital media environment.

"We are excited to formally introduce Media Metrix Multi-Platform, a revolutionary development that combines comScore's flagship products to accurately account for unduplicated audiences across the desktop, smartphone and tablet platforms," said Jeff Hackett, executive vice president of comScore. "This unified view of digital audiences not only establishes a new measurement standard for the industry, but also has the potential to unlock insights that can deliver substantial, currently unrealized value to our publisher, advertiser and agency clients."

To learn more about Media Metrix Multi-Platform, click here: www.comscore.com/multiplatform. Those interested in requesting a live product demonstration can click here:

www.comscore.com/layout/set/popup/Request/Demos/MMX_Multi-Platform_Demo_Request

Multi-Platform Reporting Drives Value for Marketers and Media Companies

Media Metrix Multi-Platform provides unduplicated audience reporting across the various media platforms, in addition to different content delivery vehicles, whether those are websites, videos or apps. The synthesis of these platforms and content assets delivers new value to the digital media ecosystem in the following ways:

  • Facilitating Content Monetization - Publishers and media companies can now get credit for their entire unduplicated audiences across computers, smartphones and tablets – including the incremental audiences reached only via mobile platforms. Demonstrating the reach and value of these audiences to advertisers helps facilitate the monetization of mobile channels.
  • Improving Content & Marketing Strategies – Understanding demographic differences between audiences across channels can help publishers and media companies devise acquisition strategies and develop content that better engages their different audiences.
  • Enhancing Media Planning Efficiency – Independent media platform reporting in addition to synthesized, unduplicated views of audiences enables media planners to optimize audience reach and frequency both within and across channels. The full palette of media platforms offers more options to maximize efficiency.
  • Reaching High-Value or Difficult-to-Reach Demographics – Smartphones and tablets can be more efficient at reaching high-value demographic targets, such as younger males and upper-income audiences. The availability of multi-platform audience reporting provides data that supports more efficient ways of reaching these important demographic segments.
  • Understanding Media Usage Trends – Publishers, media companies and marketers all need to understand how the consumer media mix is changing over time as a result of the continued adoption of mobile platforms. By illuminating the shifting dynamics, particularly within different segments of consumers, businesses can respond to their customers' changing needs and better plan for the future.

The Top 50 Digital Media Property Ranking: A New View of the Digital World

Multi-platform audience measurement immediately changes the established view of the digital landscape, with media properties' audience sizes increasing, in addition to changes occurring within content category rankings. The average property within the Top 100 increased its audience size by an average of 38 percent, and 19 of those properties had incremental mobile (i.e. smartphone and tablet) audiences that extended the reach of their desktop audiences by at least 50 percent. The properties with the greatest incremental percentage gains from mobile were Groupon (223 percent), Zynga (211 percent) and Pandora (183 percent).

 

Media Metrix Multi-Platform Top 50 Properties

February 2013

Total U.S. (Age 18+ on iOS & Android platforms for Mobile)

Source: comScore Media Metrix Multi-Platform


Unique Visitors/Viewers (000)

Total Digital Population

Desktop*

Mobile**

Mobile-Only

Mobile Audience Incremental % to Desktop


Total Internet : Total Audience 

235,855

221,379

127,106

14,475

7%

1

Google Sites

228,084

196,782

107,604

31,302

16%

2

Yahoo! Sites

210,603

186,596

88,876

24,007

13%

3

Microsoft Sites

175,902

166,346

48,867

9,556

6%

4

Facebook

174,800

145,306

99,698

29,494

20%

5

Amazon Sites

147,031

115,363

74,122

31,668

27%

6

AOL, Inc.

130,619

115,202

54,010

15,417

13%

7

Glam Media

126,117

104,517

48,016

21,600

21%

8

Apple Inc.

115,920

75,358

62,104

40,562

54%

9

Wikimedia Foundation Sites

109,523

85,856

49,296

23,667

28%

10

CBS Interactive

100,772

85,783

34,029

14,989

17%

11

Turner Digital

98,311

81,501

38,424

16,810

21%

12

Demand Media

97,250

78,512

35,800

18,738

24%

13

eBay

84,677

65,764

41,355

18,913

29%

14

About

83,743

64,782

30,000

18,962

29%

15

Ask Network

81,430

69,355

20,933

12,075

17%

16

Comcast NBCUniversal

81,275

67,183

32,193

14,092

21%

17

Viacom Digital

79,966

70,446

20,194

9,520

14%

18

The Weather Company

76,642

56,120

37,368

20,522

37%

19

Pandora.com

65,142

23,035

51,977

42,107

183%

20

Gannett Sites

63,055

47,611

27,023

15,445

32%

21

Answers.com Sites

60,861

47,738

17,832

13,123

27%

22

VEVO

58,010

55,953

4,586

2,057

4%

23

Yelp.com

55,641

36,775

27,569

18,866

51%

24

Twitter.com

55,540

35,963

31,372

19,577

54%

25

craigslist, inc.

55,520

46,380

18,839

9,140

20%

26

Adobe Sites

54,840

40,984

19,810

13,856

34%

27

Federated Media Publishing

54,607

39,577

24,297

15,030

38%

28

Hearst Corporation

54,498

41,514

20,967

12,984

31%

29

Linkedin

54,071

45,699

14,978

8,371

18%

30

Wal-Mart

52,857

38,854

22,397

14,004

36%

31

WebMD Health

50,841

32,641

27,614

18,200

56%

32

NDN

46,262

46,260

N/A

N/A

N/A

33

Meredith Women's Network

45,533

32,253

19,771

13,280

41%

34

ESPN

44,759

30,348

27,735

14,411

47%

35

Tribune Interactive

44,618

32,991

17,982

11,627

35%

36

New York Times Digital

44,206

33,175

19,869

11,031

33%

37

YP Local Media Network

43,191

30,112

17,539

13,079

43%

38

Pinterest.com

41,210

26,972

22,994

14,238

53%

39

Disney Online

39,551

27,621

18,022

11,930

43%

40

Netflix.com

38,987

29,205

21,480

9,782

33%

41

Everyday Health

38,720

27,143

16,141

11,577

43%

42

Intuit

38,029

29,091

15,105

8,938

31%

43

Discovery Digital Media Sites

37,590

30,504

10,622

7,085

23%

44

Zynga

37,459

12,051

29,936

25,408

211%

45

Fox News Digital Network

37,340

29,829

15,276

7,512

25%

46

Scripps Networks Interactive Inc.

37,050

26,514

15,469

10,536

40%

47

Groupon

36,924

11,421

28,722

25,503

223%

48

Wordpress.com

36,846

27,964

11,976

8,882

32%

49

Target Corporation

36,061

23,043

18,028

13,018

56%

50

Time Warner (Excl. Turner/WB)

35,142

25,729

13,693

9,413

37%

*Note: Desktop includes audience reached via video and will therefore differ from standard Media Metrix rankings

**Mobile includes smartphone and tablet platforms

comScore Clients Support Multi-Platform Measurement

"Mobile and video are central to how we deliver content to our readers, so having an audience measurement platform that accounts for this was essential. We are excited that comScore's Media Metrix Multi-Platform will now be providing that for us."
-       Dan Abrams, CEO, Abrams Media Network

"ESPN's mission is to serve sports fans, anytime, anywhere, so it's critically important that we are able to represent the audience of our entire digital footprint. Measuring user behavior across platforms provides us better insights to most effectively build products, serve content, market our offerings and develop innovative advertising solutions."
-          David Coletti, VP, Digital Media Research & Analytics, ESPN

"With the growth of tablets and smartphones, media consumption has become fluid throughout the day. These numbers demonstrate how well Gannett has been able to leverage its digital focus to grow our consumer base through our mobile and tablet products. We applaud comScore for addressing the industry's need for accurate multi-platform audience measurement."
-       Matt de Ganon, VP, Mobile Product and Operations, Gannett Digital

"Given the trends we're experiencing in this new multi-screen world with more of our audience engagement with us across mobile devices, it's critical to our future to capture this activity accurately. comScore is leading the industry in methodologies to realistically represent all the audience who's coming to our sites across all these new devices."
-          John Denny, VP, Marketing, Advance Digital

"comScore's new Multi-Platform service provides invaluable data to help navigate today's tumultuous digital landscape. It is crucial to holistically quantify the unduplicated exposure and engagement of all our digital assets moving forward."
-       Michael Gratz, VP, Research & Insights, Martha Stewart Living Omnimedia

"Consistent multi-channel reporting of audience reach and demographics is an important underpinning of cross-platform media planning. We look forward to leveraging Media Metrix Multi-Platform to improve side-by-side comparisons and gain a more holistic view of audiences that will help increase the efficiency and performance of our clients' campaigns."
-          Brian Quinn, Chief Revenue Officer, Triad Retail Media

"With mobile representing such a large segment of our digital audience, we knew that traditional web-based audience measurement was not giving us credit for the significantly larger audience we've been delivering to our advertisers. By addressing that critical piece of the landscape, this product is bringing a more realistic view of the true digital media universe to the market."
-       Radha Subramanyam, EVP Insights, Research & Analytics, Clear Channel Media and Entertainment

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Cautionary Note Regarding Forward-Looking Statements

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore from the Media Metrix family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.

For a detailed discussion of these and other risk factors, please refer to comScore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's Web site (http://www.sec.gov).

Stockholders of comScore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

 

SOURCE comScore, Inc.

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