April 25, 2013 at 09:52 AM EDT
New Facebook App Allows Users to Create National Geographic Magazine Cover Featuring Their Favorite Baby

App Inspired by Cover of National Geographic's May Issue

WASHINGTON, April 25, 2013 /PRNewswire-USNewswire/ -- National Geographic magazine has announced the launch of a new Facebook app created in concert with the May cover story exploring a possible genetic link to human longevity. The May issue, on newsstands from April 30, features four adorable babies on the cover. The new app, presented by Prudential, allows users to upload their own favorite baby pictures into a mock National Geographic yellow-border cover, which they can then share with their friends via Facebook, Twitter and Pinterest.

To put your baby picture on the cover of National Geographic and to see the user-generated-content baby covers, go to natgeobabycover.com.

The May issue of the magazine stirred internal debate among National Geographic staffers when trying to determine which baby would grace the cover of the May issue. Unable to decide, they created four different magazine covers that were randomly distributed to subscribers and newsstands, each featuring a different baby. Taking the idea a step further, National Geographic contacted digital marketing company ZOG Digital to create a customizable cover app that allows consumers to create their own iconic National Geographic magazine cover featuring their favorite baby photo and to share those cover photos via social media.

"We are continually looking for new ways to engage consumers with National Geographic. We feel social platforms have wide consumer application and present natural partner integration. Everybody loves to share baby pictures, and to be able to do it on the cover of the latest issue of National Geographic through Facebook, Twitter and Pinterest is cool," said Claudia Malley, executive vice president and worldwide publisher of the National Geographic Global Media group. "This is a great opportunity to mobilize a social audience through a digital experience that plays off our print cover, presents the brand in a fun way and works for our advertising client."

To learn more on the back story of the babies' cover shoot, go to http://news.nationalgeographic.com/news/behind-the-cover-babies/.

SOURCE National Geographic

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