May 07, 2013 at 11:00 AM EDT
NDN Partners with MLB Advanced Media to Deliver Baseball Content to Local News Publishers

NDN, the Digital Media Exchange that powers the profitable newsroom, today announced its partnership with MLB Advanced Media LP (MLBAM), the interactive media and Internet company of Major League Baseball. NDN will deliver licensed MLB game highlights within baseball stories featured on local news publishers’ websites.

“At MLBAM, we are committed to expanding the reach of the national pastime across leading news destinations,” said Kenny Gersh, senior vice president, business development of MLBAM. “NDN’s tremendous scale will help us accomplish this goal and we’re excited to partner with them to provide our fans with a variety of baseball content.”

MLBAM has been producing and distributing live and on-demand video for more than a decade and is among the web’s largest digital media producers of HD video content. NDN syndicates broadcast quality, late-breaking national and local video content, and is partnered with more than 4,500 online news publishers. NDN also acts as a newsroom extension by remotely embedding content in publishers’ stories.

“Understanding the commitment it takes to become a success, NDN and MLBAM are giving fans in local communities the ability to experience game footage in their local newspapers, when they want and where they want it,” said Reggie Jackson, baseball superstar and major NDN investor. “Online video has become a key component of consumers’ viewing habits within the sports vertical, and with NDN, MLBAM will be able to quickly and easily expand its reach to fans across the U.S.”

Many of NDN’s publisher partners already rely on the platform to provide video content on breaking news, entertainment, technology, business, politics, lifestyle and more. Through this partnership, NDN will bolster its current offering to publishers with exciting highlights of last night’s game.

“MLBAM has built an impressive digital library of quality sports video content and boasts a devoted fan base that is eager to receive its favorite content across multiple destinations and platforms,” said Greg Peters, chief executive officer of NDN. “We’re thrilled to help MLBAM achieve a wider viewership for its content and look forward to offering our publisher partners a single platform for the delivery of news content across all verticals.”

For more information about NDN, please visit: http://www.newsinc.com/.

About NDN

NDN offers a unique video content syndication and advertising solution for the online media market with a centralized platform offering sophisticated news, finance, travel, entertainment and sports content. NDN's player suite and content management tools eliminate significant infrastructure and operating costs while creating monetization opportunities for publishers. NDN gives content providers increased brand presence and revenue streams by accessing a broader audience on trusted, established news destinations. It provides marketers with scale efficiency as well as rich targeting options for reaching premium online audiences. For more information, please visit www.newsinc.com.

About MLBAM

Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball’s Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information and interactivity on the web, including up-to-date statistics, game previews and summaries, extensive historical information, online ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live full-game video streaming and in-progress and on-demand highlights, live and archived audio broadcasts of every game, Gameday pitch-by-pitch application, around-the-clock hosted and specialty video programming, complete blogging capabilities and the award-winning suite of At Bat mobile applications. MLBAM powers more live events on the Internet than any other website in the world.

Contacts:

NDN
Nicole Matthews, 646-202-9773
Nicole.matthews@horngroup.com
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