Dreams, Inc. (NYSE Amex: DRJ), a technology driven, multi-channel retailer focused on the licensed sports products industry, has partnered with Hibbett Sports to become their exclusive online provider for team merchandise in the licensed sports category. Hibbett’s new online platform can be accessed at stadiumshop.hibbett.com and features over 130,000 unique hard and soft goods products.
The partnership with Dreams marks Hibbett’s first entrance into e-commerce and creates a new revenue stream for a company with over 800 physical locations across the nation. It also represents Dreams’ first partnership with a sporting goods retailer.
The new e-commerce site consists of an assortment of hard and soft goods products in the licensed sports merchandise category, which will be sourced from Dreams’ expansive manufacturing and distribution network. Products available on the new e-commerce site include sports apparel, headwear, gifts, novelties and collectibles. The sports memorabilia manufacturing segment of Dreams, Mounted Memories, is supplying game-used, autographed and non-autographed products also available for purchase. Supported by Dreams' online marketing expertise and proven proprietary e-commerce technology, the site is designed to deliver a substantial lift in sales while providing an improved visitor experience.
Kevin Bates, president of Dreams’ retail division, commented: “Hibbett’s new e-commerce platform will provide customers nationwide the same wonderful shopping experience they receive in stores by offering an expansive product assortment, accurate search results, powerful product filtering features and extensive SEO tools. Our sophisticated e-commerce technology and robust catalogue of trend-specific merchandise ensures such a shopping experience, while providing Hibbett’s a new, incremental revenue stream.”
This new, multi-year marketing partnership with Hibbett Sports marks Dreams’ first alliance with a sporting goods retailer. Other top-tier clients include the Chicago Bulls, San Diego Chargers, Texas Longhorns and J.C. Penney.
About Hibbett Sports
Hibbett Sports, Inc. (NASDAQ/GS: HIBB) operates sporting goods stores in small to mid-sized markets, predominately in the Southeast, Southwest, Mid-Atlantic and the lower Midwest regions of the United States. The Company’s primary store format is Hibbett Sports, a 5,000-square-foot store located in strip centers and enclosed malls.
About Dreams, Inc.
Dreams, Inc. (NYSE Amex: DRJ) is a technology driven, multi-channel retailer focused on the sports licensed products industry. For more information, please visit www.DreamsCorp.com.
Forward Looking Statements
Statements contained in this press release, which are not historical facts, are forward-looking statements. The forward-looking statements in this press release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such statements are indicated by words or phrases such as “anticipates,” “projects,” “management believes,” “Dreams believes,” “intends,” “expects,” and similar words or phrases. Such factors include, among others, the following: competition; seasonality; success of operating initiatives; new product development and introduction schedules; acceptance of new product offerings; franchise sales; advertising and promotional efforts; adverse publicity; expansion of the franchise chain; availability, locations and terms of sites for franchise development; changes in business strategy or development plans; availability and terms of capital including the continuing availability of our credit facility with Regions Bank or a similar facility with another financial institution; labor and employee benefit costs; changes in government regulations; and other factors particular to the company.
David M. Greene, 954-377-0002
Senior Vice President
Liolios Group, Inc.
Scott Liolios or Cody Slach, 949-574-3860
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