NEW YORK, NY -- (Marketwire) -- 04/16/12 -- Coffee companies have continued reap the benefits of falling coffee prices. The low prices have allowed companies to provide better products to consumers while still maintaining, and in some cases increasing, their profit margins. Coffee prices have fallen 37 percent since hitting a 10-year high on May 3, 2011, according to the Dow Jones-UBS Coffee Index. The Paragon Report examines investing opportunities in the Coffee Industry and provides equity research on Starbucks Corporation (NASDAQ: SBUX) and Green Mountain Coffee Roasters Inc. (NASDAQ: GMCR).
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"The decline came in response to expectations of a surplus in Brazilian coffee beans, following a run-up amid a significant supply-demand gap in early 2011," David Krein, senior director of Product Development & Analytics at Dow Jones Indexes, recently wrote. "The recent drop in prices has benefited coffee roasters, who some experts suggest may purchase better-quality coffees as a result."
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Starbucks Coffee Company and Green Mountain Coffee Roasters, a leader in specialty coffee and coffee makers, recently announced the expansion of their strategic relationship for the manufacturing, marketing, distribution and sale of Starbucks-branded Vue packs for use in GMCR's recently introduced Keurig Vue Brewer.
"We are proud to expand our relationship with Green Mountain Coffee Roasters and are looking forward to working with our colleagues at GMCR to further accelerate growth in premium single-serve coffee," said Jeff Hansberry, president, Channel Development, for Starbucks. "Premium single cup is the fastest-growing segment of global coffee, and the expansion of our relationship with GMCR allows us to grow further, faster, in the single cup category."
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