Colgate-Palmolive (NYSE: CL) is one of the world's largest Consumer Products companies by market share with commercial presence on six continents.^[1] Since its 1806 founding, Colgate has grown into a multinational corporation known for its toothpaste and oral hygiene products.^[2] As of 2011, the company holds a staggering 44.7% global market share with its flagship toothpaste line.^[3]

Colgate's major advantages are the strength of its brand and its strong, global presence: over three quarters of its revenue comes from outside the United States. About half of sales came from rapidly growing emerging markets, with Latin America representing Colgate's single largest source of revenue in 2010.^[3] Colgate's brand strength in foreign markets allows the company to command impressive market share and high profit margins. Colgate has been steadily expanding its operations throughout Latin America, Africa, and Asia, maintaining consistent positive sales growth in these regions.

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