CEC ENTERTAINMENT, Inc. (NY: CEC)
53.98 USD  UNCHANGED
Last Price  /  Updated: 6:40 PM EST, Feb 13, 2014  /  Add to My Watchlist      
(CEC) Community Analysis from
April 16, 2014
(Money Morning, 8/7/12)
CEC Entertainment Inc.(CEC) reported earnings of 23 cents per share in the second quarter of 2012, lagging the Zacks Consensus Estimate of 37 cents. Reported earnings were also below the prior-year...(read more)
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On December 5th, 2008, uWink (NASDAQ: UWKI.OB) made an “odd lot” tender offer to purchase all shares of its common stock held by persons owning 99 shares or fewer on the close of business as of [...]
CEC Entertainment (CEC) Company Overview

CEC Entertainment (NYSE Euronext (NYX): CEC) operates Chuck E. Cheese, a restaurant chain known for its games and entertainment for kids. CEC's main revenue source is food and beverage sales, which account for about 63% of the company's revenue, but unlike other casual & upscale restaurants it also makes a good chunk of its revenues from gaming and entertainment.[1] Chuck E. Cheese's sales rely strongly on birthday parties, as the company hosts over 2 million birthday parties annually at its 490 locations.[2]

In 2008, the company has added new games and rides to try to attract more customers, and CEC's comparable store sales grew by 3.6% in Q1 2008 and an additional 5.6% in Q2 2008.[3] CEC's new games and rides cost $125,000 to $175,000 per renovation and include new virtual reality roller coaster rides and virtual race car games for each renovated restaurant.[4] The boost in overall sales offset these costs, leading to a 7% increase in Q2 2008 net income from Q2 2007.[5]In addition to renovating existing stores, CEC opened 10 new locations in 2007 and plans on opening 30 to 40 new stores between 2008 and 2013, costing approximately $2.5 million to $2.7 million each.[6]

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