|
65%
agree
119 votes
|
Some room to grow domestically, and lot of room internationally |
|
100%
agree
8 votes
|
Free Wifi and E-Newspaper |
|
62%
agree
8 votes
|
Affordable Luxury |
|
50%
agree
118 votes
|
As U.S. consumers tighten their belts, $4 Lattes will be the first to go |
|
46%
agree
26 votes
|
Starbucks has grown complacent about its customer experience |
|
38%
agree
13 votes
|
Reaching saturation in North American market |
June 19, 2013
Starbucks Corporation (NYSE: SBUX) is an international coffeehouse that has built one of the world's most powerful and recognizable brands of high-quality coffee and the unique "Starbucks Experience."[1]
Starbucks first revolutionized the coffeehouse industry by marketing expensive, high-quality coffee as well as a "third place" between work and home - a warm, clean, and inviting environment where customers go to escape the chaos of daily life. [2] However, while the company faced significant growth in the early 2000s, Starbucks faces significant headwinds as its stores face saturation in the domestic market. A shift in consumer spending triggered by the global recession has also driven consumers to less costly competitors such as McDonald's.
(Read more at Wikinvest
) - Business Overview
- Third Place Experience
- Specialty Operations
- Key Trends and Forces
- As Starbucks Continues to Saturate US Markets, SBUX Faces both Expansion and Cannibalization risk
- Starbucks is Battered by Small and Large Enterprise Market Entries into the Lucrative Coffee Market
- SBUX's Target Demographics
- Competition
- Appendix
- References
