TiVo, Inc. (NASDAQ: TIVO) is the creator and leader of television services for digital video recorders (DVRs). In addition to hardware revenues, TiVo diversifies its revenue streams through agreements to provide its TiVo service to advertisers and television service providers such as Comcast and DirecTV^[1]. Through a subscription-based service, it provides consumers with a way to record, watch, and control live television. In fiscal year 2010, TiVo recorded revenues of $219.6 million and net loss of $84.5 million. Often criticized within the industry for allowing users to fast-forward through advertisements, TiVo announced that it is seeking to sync its TV digital recording service with the contents of TV online free media provider Hulu.com, which contains advertisements that cannot be skipped^[2].

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