May 24, 2013
Whirlpool (NYSE: WHR) is a manufacturer and marketer of major home appliances with $17 billion in revenue. Its products are mainly found in the kitchen and the laundry room. Whirlpool sells its products to retailers, distributors and directly to builders and installers. Whirlpool is a major appliance supplier in North America and Latin America and has a growing influence in markets throughout Europe and India.
Whirlpool owns 13 brands, including: Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht, and Gladiator. Whirlpool has the largest presence in North America, which makes up 55% of 2009 revenue, but also is well established in Latin America (22% of 2009 revenue), Europe (19% of 2009 revenue), and Asia (4% of 2009 revenue).
(Read more at Wikinvest
) - Company Overview
- Business and Financial Metrics
- Business Segments[1]
- North America (55% of 2009 revenue)
- Latin America (22% of 2009 revenue
- Europe (19% of 2009 revenue)
- Asia (4% of 2009 revenue)
- Trends and Forces
- International growth and higher margins abroad present opportunities for WHR
- Brand equity will aid in revenue growth and margin expansion
- U.S. Housing Market related woes will slow down domestic growth
- Raw Material Costs and Inflation will continue to hurt WHR's margins unless it aggressively passes-through costs
- Competitors
- References

