ATG (Art Technology Group, Inc.,ARTG), the premier provider of e-commerce software and platform neutral optimization services, today announced that The Talbots, Inc. has selected the ATG Commerce Suite to power the creation of two new personalized Web stores for both of its retail brands, Talbots and J. Jill. Using the catalog management and advanced searchandising features built into ATG’s e-commerce software, both sites (www.Talbots.com and www.JJill.com) will feature a sleek and hassle-free shopping experience where consumers can navigate quickly and efficiently through each brand's large inventory of apparel and accessories. The marketing and merchandising teams at Talbots and J. Jill will be able to personalize and prioritize the display of search results within each site to feature appropriate products for each shopper, as well as target specific promotions and offers to ensure that only the most relevant content is presented to visitors of the new ATG-powered Web stores.

Earlier this year Talbots management detailed a three-year plan to further develop the brand’s reputation as the go-to destination for modern classic styles in apparel, shoes and accessories. At the time, the company revealed a strategy to make its collections more sophisticated in order to drive sales both online and in-store. As Talbots.com and JJill.com continue to grow at a rapid pace, Talbots determined it needs a more scalable, flexible e-commerce platform to support the vast volume of customers and the increasing number of products being made available. Additionally, the company wanted to create a more personalized Web destination that appealed to both new and returning customers.

“The re-launch of the Talbots website coincides with the re-energizing of the brand,” said Lori Wagner, Executive Vice President, Chief Marketing Officer of Talbots. “Talbots has always been known for providing the highest level in customer service. Customers will now have the ability to browse more items faster, checkout on one page, and create a personalized area where they can store purchases and preferences. We want to ensure that the customer's online shopping experience at Talbots is on par with the service she would receive in any of our retail stores. The partnership with ATG will simply enhance and expand on our unparalleled customer service by making the on-line shopping experience hassle-free and easy to navigate.”

“Our guests are pressed for time and looking for simplicity and ease when it comes to shopping so it’s critical that we offer them an online experience that’s consistent with our retail and catalog channels; one that’s a breeze to navigate,” said Hilary Chasin, J. Jill’s Chief Marketing Officer. “ATG’s e-commerce optimization expertise will add an intuitive edge to our e-commerce site and enhance our ability to engage guests with our product offerings.”

“Talbots, Inc. is making an important commitment to its customers and to the future success of its business by strengthening its Web store with cutting-edge technology,” said Bill Zujewski, vice president of product marketing, ATG. “We are looking forward to growing a successful partnership and it is an honor to welcome the Talbots and J. Jill brands into the family of retail sites powered by ATG.”

About The Talbots, Inc.

The Talbots, Inc. is a leading specialty retailer and direct marketer of women’s apparel, shoes and accessories. The Company currently operates stores in 867 locations in 47 states, the District of Columbia, and Canada, with 595 locations under the Talbots brand name and 272 locations under the J. Jill brand name. Both brands target the age 35 plus customer population. Talbots brand online shopping site is located at www.talbots.com and the J. Jill brand online shopping site is located at www.jjill.com.

About ATG

A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc.,ARTG) has spent the last decade focused on helping the world’s premier brands maximize the success of their online businesses. The ATG Commerce application suite is the top-rated platform by industry analysts for powering highly personalized, efficient and effective e-commerce sites. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe For more information, please visit http://www.atg.com.

© 2008 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks, and ATG Wisdom is a trademark of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov . Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful, on time or significantly enhance the user's Internet experience or will not increase customer revenue across brands; that those customers leveraging ATG will not have the opportunity to increase revenue and decrease future costs; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG's software products; the possibility that the solution will not make customer implementations faster or more flexible or permit the customer to meet its customer-facing or infrastructure requirements; that the ATG product will not continue to be integrated with third party applications servers or will not support all Web services enabled systems; that ATG's product strategy may change in the future; and the risks and costs of intellectual property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.